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DBMA

Dynamic B2B Marketing Advisor

B2B Commercial Marketing Advisor | Fractional Marketing Lead

Greater Sydney Area

Description

This executive is a dynamic B2B marketing advisor with over two decades of experience driving growth and performance across agencies and in-house teams in both the U.S. and Australia. They specialize in aligning marketing strategies with commercial objectives and enhancing team capabilities to navigate complex challenges. This professional is known for a hands-on approach to leadership and the ability to foster collaboration, clarity, and momentum within teams, ensuring sustainable growth and impactful outcomes.

Key Roles

  • •Led the development of a pioneering audience acquisition department, significantly improving brand experience connections and ROI.
  • •Successfully managed a full-service offering at a digital marketing firm, enhancing customer engagement and brand building through data-driven insights.
  • •Directed a multi-channel marketing strategy for a leading financial software company, achieving high engagement and registration KPIs for flagship events.
  • •Recognized as one of Australia's Top Emerging Leaders for exceptional contributions to the marketing industry.
  • •Served as a judge for national marketing awards, evaluating the top B2B marketing campaigns in the country.

Meet Me

Hi, I'm a passionate advocate for leadership as a journey marked by transformation and meaning. For over two decades, I’ve been at the intersection of marketing and leadership, helping teams and organizations thrive through strategic alignment and performance enhancement. My approach is collaborative and tailored to each unique culture, ensuring that we not only meet our goals but do so in a way that energizes and engages everyone involved. Outside of work, I enjoy exploring new marketing trends and participating in industry discussions to continuously evolve my understanding of the field.

Personas

Strategic Growth Partner

  • •Collaborated with leadership teams to diagnose and resolve friction points in marketing operations.
  • •Implemented strategies that align marketing activities directly with business goals, enhancing overall performance.
  • •Facilitated workshops and coaching sessions that uplift team capabilities and confidence.

Superpowers

Superpowers not available

Sweet Spot

This executive excels at bridging the gap between marketing strategy and execution. Their unique ability to enhance team performance while aligning marketing efforts with business objectives positions them as a pivotal leader capable of driving sustainable growth in complex environments.

Functional Skills

Strategic Marketing
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B2B Marketing Strategy- Crafting and executing comprehensive marketing strategies that align with business goals to drive growth.
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Performance Measurement- Establishing KPIs and metrics to assess campaign effectiveness and marketing performance.
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Cross-Channel Marketing- Developing integrated marketing strategies that leverage multiple channels for maximum impact.
Team Leadership
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Leadership Coaching- Providing 1:1 coaching to leaders to enhance their capabilities and team dynamics.
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Performance Uplift- Implementing training and development initiatives to improve team skills and confidence.
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Culture Building- Creating a positive team culture that promotes collaboration and shared accountability.
Operational Excellence
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Workflow Optimization- Streamlining workflows and processes to enhance efficiency and execution speed.
•
Stakeholder Engagement- Building strong relationships with stakeholders to ensure alignment and collaboration.
•
Change Management- Leading teams through transitions and changes in strategy or operations effectively.

User Manual

This professional thrives in collaborative environments where strategic alignment and team empowerment are prioritized. They value open communication and seek to cultivate a culture of trust and accountability. Engaging with this executive involves clear expectations and a focus on results, while allowing space for creativity and innovation.

Education

  • •Executive Education in Data Science: Bridging Principles Practice at a top-tier institution
  • •Bachelor of Business Administration in Marketing from a leading university
  • •Broadcast Journalism studies at a renowned university
  • •High School Diploma from a reputable institution

Focus Areas

B2B Marketing StrategyLeadership DevelopmentPerformance OptimizationTeam DynamicsCross-Functional Collaboration

Industries

B2B MarketingDigital MediaEvent MarketingAgency Services

Geographical Coverage

AustraliaUnited States

Stage

GrowthScaleTransformation

Personal Interests

Digital AnalyticsMarketing InnovationLeadership CoachingCreative Problem Solving
    Dynamic B2B Marketing Advisor | Fractional First