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DGML
Dynamic Growth Marketing Leader
Head of Growth Marketing | Performance Marketing Strategist
Milan, Lombardy, Italy
Description
This leader is a dynamic growth marketing expert with over 15 years of experience in developing and implementing cross-channel marketing strategies for B2C brands. An adept communicator and team leader, this professional excels at driving performance through a blend of digital innovation and strategic execution. With a strong focus on data-driven insights, this leader is passionate about optimizing customer journeys and enhancing brand experiences across multiple platforms.
Key Roles
- •Successfully managed performance marketing strategies for over 80 brands, driving customer acquisition and retention through innovative digital channels.
- •Led international marketing campaigns across Europe, optimizing multi-channel funnels to enhance customer engagement and conversion.
- •Recognized as a Google Honours Performance Superstar for exceptional contributions to digital marketing.
- •Delivered impactful marketing workshops and sessions as a guest lecturer on Performance Marketing and AI, influencing the next generation of marketers.
- •Coordinated cross-functional teams to deliver high-quality marketing campaigns on time and within budget, ensuring alignment across creative and business objectives.
Education
- •Specialized Master's in Marketing and Communication from a top-tier European university
- •Graduate Degree in Law from a leading institution
- •Erasmus Program participant at a respected university in Spain
- •High School Diploma in Classical Studies from a prestigious institution
Focus Areas
Growth MarketingPerformance MarketingDigital StrategyCustomer ExperienceB2C Marketing
Industries
E-commerceFashionDigital MarketingRetail
Geographical Coverage
EuropeAustralia
Stage
StartupGrowthEstablished Brands
Personal Interests
Digital InnovationPublic SpeakingTravelCulinary Arts
Certifications
Google Analytics IQGoogle Ads - SearchGoogle Ads - DisplayGoogle Ads - VideoGoogle Ads - ShoppingGoogle Ads - MobileGrowth MarketingHubSpot - Content Marketing
Meet Me
Hi there! I'm a passionate growth marketing strategist dedicated to helping brands scale sustainably through innovative digital solutions. With a diverse background in both B2C and B2B marketing, I thrive on crafting strategies that convert potential customers into loyal advocates. When I'm not optimizing funnels or managing campaigns, I enjoy sharing my knowledge as a speaker and lecturer in the field of digital marketing.
Personas
Digital Growth Strategist
- •Expert in creating and executing data-driven marketing strategies that maximize customer acquisition and retention.
- •Led successful campaigns across diverse digital channels including SEO, PPC, and social media.
- •Skilled in optimizing customer journeys to enhance engagement and conversion rates.
Superpowers
Superpowers not available
Sweet Spot
This leader thrives at the intersection of strategic growth marketing and performance analysis, where expertise in digital channels and customer experience drives measurable results. They excel in environments where innovation and collaboration are prioritized, enabling brands to achieve sustainable growth.
Functional Skills
Growth Marketing
•
Digital Marketing Strategy- Develop and execute comprehensive marketing strategies that align with business goals.
•
Funnel Marketing- Design and optimize marketing funnels to enhance customer acquisition, nurturing, and retention.
•
Performance Marketing- Manage and optimize paid media campaigns across multiple platforms to achieve desired KPIs.
Project Management
•
Agile Methodologies- Implement agile principles to enhance team collaboration and project delivery.
•
Budget Management- Effectively manage project budgets to ensure optimal resource allocation and financial performance.
•
Stakeholder Management- Communicate and collaborate with stakeholders to align marketing initiatives with business objectives.
Data Analysis
•
Conversion Rate Optimization- Analyze customer data to identify opportunities for improving conversion rates throughout the marketing funnel.
•
UX & Design- Utilize UX principles to enhance customer experience and engagement across digital platforms.
•
Performance Reporting- Generate reports on marketing performance metrics to inform future strategies and optimizations.
User Manual
This leader thrives in collaborative environments where creativity and strategic thinking are valued. They prefer clear communication and early alignment on objectives, enabling them to craft targeted marketing strategies. Engaging with this professional through data-driven discussions and creative brainstorming sessions will yield the best results.
Education
- •Specialized Master's in Marketing and Communication from a top-tier European university
- •Graduate Degree in Law from a leading institution
- •Erasmus Program participant at a respected university in Spain
- •High School Diploma in Classical Studies from a prestigious institution
Focus Areas
Growth MarketingPerformance MarketingDigital StrategyCustomer ExperienceB2C Marketing
Industries
E-commerceFashionDigital MarketingRetail
Geographical Coverage
EuropeAustralia
Stage
StartupGrowthEstablished Brands
Personal Interests
Digital InnovationPublic SpeakingTravelCulinary Arts
Certifications
Google Analytics IQGoogle Ads - SearchGoogle Ads - DisplayGoogle Ads - VideoGoogle Ads - ShoppingGoogle Ads - MobileGrowth MarketingHubSpot - Content Marketing