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DML
Dynamic Marketing Leader
Director & CMO | Fractional Marketing Leader
Sydney, New South Wales, Australia
Description
This executive is a dynamic marketing leader with a strong foundation in exercise and sport science, blending performance-driven strategies with practical marketing solutions for B2B services, particularly in the engineering and construction sectors. As a co-founder of a marketing consultancy, this leader specializes in providing fractional CMO services that empower businesses to thrive without the overhead of full-time hires. Their hands-on approach, shaped by a passion for property development, allows for deep connections with clients and delivery of impactful results.
Key Roles
- •Co-founded a marketing consultancy, which has grown into a trusted provider of fractional CMO services for B2B and services companies across Australia.
- •Recognized as a finalist for a small business award in two consecutive years, showcasing exceptional business growth and impact.
- •Led marketing strategy and digital transformation initiatives at a healthcare firm, aligning marketing efforts with commercial goals to enhance brand presence.
- •Gained extensive experience in property development, successfully flipping multiple properties while integrating strategic planning with design and compliance.
- •Developed and executed comprehensive acquisition marketing strategies across multiple channels, driving significant ROI and customer engagement.
Education
- •Master's degree in Business (Marketing) from a leading Australian university
- •Bachelor's degree in Applied Science (Exercise and Sport Science) from a top-tier Australian institution
Focus Areas
B2B Marketing StrategyDigital TransformationAcquisition MarketingBrand DevelopmentFractional Leadership
Industries
EngineeringConstructionB2B ServicesMarketing Consulting
Geographical Coverage
Australia
Stage
StartupGrowthMature
Personal Interests
Property DevelopmentRenovation ProjectsFitness and WellnessDesign and Styling
Meet Me
Hi there! I'm a marketing strategist with a passion for helping B2B services thrive through practical and commercially sound marketing solutions. My journey began in exercise science, which instilled in me a strong focus on performance and results. I co-founded a marketing consultancy to provide businesses access to senior marketing leadership without the full-time commitment. When I'm not strategizing marketing campaigns, you'll find me renovating properties, bringing my love for design into every project.
Personas
Marketing Strategist
- •Developed and led the marketing strategy for B2B services at a marketing consultancy, focusing on delivering results-driven campaigns.
- •Worked with various clients, tailoring strategies to meet their unique commercial goals and marketing challenges.
- •Expertise in digital transformation projects that enhance brand effectiveness and market reach.
Superpowers
Superpowers not available
Sweet Spot
This leader excels at the intersection of strategic marketing leadership and hands-on execution, particularly within the B2B services sector. Their unique blend of experience in property development and marketing strategy makes them a valuable partner for businesses seeking growth without the need for full-time executives.
Functional Skills
Marketing Strategy
•
B2B Marketing Development- Crafted targeted marketing strategies for B2B services that drive growth and enhance brand equity.
•
Digital Marketing Optimization- Led initiatives to improve digital marketing performance, ensuring maximum ROI across various channels.
•
Brand Strategy & Development- Developed comprehensive brand strategies that resonate with target audiences and align with business goals.
Project Management
•
Property Development Management- Oversaw multiple renovation projects, integrating strategic planning with hands-on execution.
•
Cross-Functional Team Coordination- Managed teams of trades and contractors to ensure timely and quality project completion.
•
Budgeting and Compliance Oversight- Ensured projects adhered to budgetary constraints and compliance requirements throughout the development process.
Acquisition Marketing
•
Email and Content Marketing- Executed email marketing strategies that drove engagement and customer acquisition.
•
Social Media Strategy- Devised and implemented effective organic and paid social media strategies to boost brand visibility.
•
Analytics and Performance Measurement- Utilized analytical tools to measure marketing performance and optimize campaigns for better results.
User Manual
This executive thrives in environments where practical solutions are valued and where they can engage directly with clients. They appreciate clear communication and alignment on objectives, allowing for tailored strategies that resonate with business goals. Engaging them through collaborative discussions about marketing challenges leads to innovative solutions that drive results.
Education
- •Master's degree in Business (Marketing) from a leading Australian university
- •Bachelor's degree in Applied Science (Exercise and Sport Science) from a top-tier Australian institution
Focus Areas
B2B Marketing StrategyDigital TransformationAcquisition MarketingBrand DevelopmentFractional Leadership
Industries
EngineeringConstructionB2B ServicesMarketing Consulting
Geographical Coverage
Australia
Stage
StartupGrowthMature
Personal Interests
Property DevelopmentRenovation ProjectsFitness and WellnessDesign and Styling