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Growth & Performance Marketing Leader
Growth & Performance Marketing Leader | Digital Transformation Strategist
Singapore, Singapore
Description
This executive is a results-driven growth consultant and digital marketing leader with over 14 years of experience in scaling businesses through data-driven strategies. They combine performance marketing, product strategy, and creative storytelling to create sustainable growth systems. With a passion for building high-performing teams and a deep understanding of the digital landscape, this executive helps companies establish growth engines that are both effective and predictable.
Key Roles
- •Built a mobile gaming startup’s growth engine to significant revenue, demonstrating a strong capability in driving scalable business outcomes.
- •Led multi-market user acquisition teams across diverse regions with substantial budgets, ensuring effective resource allocation and maximized ROI.
- •Partnered with product, data, and engineering teams to implement activation, pricing, and lifecycle experiments that improved retention and monetization significantly.
- •Certified in digital transformation and AI-driven product frameworks, showcasing a commitment to staying at the forefront of industry trends.
- •Revived a personal blog and launched a wine video series during a career break, highlighting creativity and passion for storytelling.
Education
- •Master's degree in Information Technology with a focus on Business Analytics from a leading institution
- •Bachelor's degree in Business Management with a focus on Quantitative Finance from a reputable university
- •Completed business studies at a prominent management school
Focus Areas
Growth MarketingDigital TransformationProduct StrategyData AnalyticsCustomer Journey Design
Industries
GamingE-commerceFinanceOTT
Geographical Coverage
APACSoutheast Asia
Stage
StartupGrowthEnterprise
Personal Interests
Wine TastingBloggingAI & TechnologyDigital Storytelling
Certifications
Digital Transformation CertificationAI-driven Product Frameworks
Meet Me
Hi, I'm a passionate advocate for growth marketing! After over a decade in the field, I’ve honed my skills in building data-driven strategies that lead to sustainable business growth. I believe that effective growth is a system that can be designed and optimized over time. Outside of my professional endeavors, I enjoy exploring the world of wine and sharing my findings through my personal blog and video series. If you’re looking for a partner to accelerate your growth journey, let’s connect!
Personas
Growth Consultant
- •Provides fractional leadership in growth marketing to drive scalable business outcomes.
- •Advises brands on building growth systems rather than one-off campaigns.
- •Develops customer journeys that enhance activation and lifetime value.
Superpowers
Superpowers not available
Sweet Spot
This executive thrives at the intersection of data-driven strategy and creative execution, making them uniquely positioned to help businesses scale sustainably. Their ability to build growth systems that leverage analytics ensures predictable performance and long-term success.
Functional Skills
Growth Strategy
•
Performance Marketing- Expert in developing and executing performance marketing strategies across digital channels.
•
Customer Journey Mapping- Designs comprehensive customer journeys that enhance engagement, activation, and retention.
•
Data Analytics- Utilizes data analytics to inform marketing decisions and optimize resource allocation.
Digital Transformation
•
AI and Automation Integration- Advises on integrating AI and automation into marketing processes to enhance efficiency.
•
Change Management- Leads digital transformation initiatives that align marketing strategies with technological advancements.
•
Cross-Functional Team Leadership- Facilitates collaboration among diverse teams to achieve common goals in digital marketing.
Performance Optimization
•
Full-Funnel Optimization- Implements strategies to optimize the entire marketing funnel for maximum effectiveness.
•
Budget Management- Successfully manages substantial marketing budgets to drive user acquisition and retention.
•
Growth Experimentation- Conducts growth experiments to identify and scale successful marketing initiatives.
User Manual
This executive works best in environments that embrace data-driven decision-making and value creativity. They thrive on collaboration with teams that seek innovative growth strategies and appreciate a systematic approach to marketing. Open communication and a shared commitment to growth are essential for successful engagement.
Education
- •Master's degree in Information Technology with a focus on Business Analytics from a leading institution
- •Bachelor's degree in Business Management with a focus on Quantitative Finance from a reputable university
- •Completed business studies at a prominent management school
Focus Areas
Growth MarketingDigital TransformationProduct StrategyData AnalyticsCustomer Journey Design
Industries
GamingE-commerceFinanceOTT
Geographical Coverage
APACSoutheast Asia
Stage
StartupGrowthEnterprise
Personal Interests
Wine TastingBloggingAI & TechnologyDigital Storytelling
Certifications
Digital Transformation CertificationAI-driven Product Frameworks