This executive is a passionate Fractional CFO specializing in transforming founder-led startups and scale-ups. With a focus on providing clarity and actionable insights, this professional partners with entrepreneurs to navigate financial challenges and foster sustainable growth. As the founder of a fractional finance firm, they champion inclusivity in the finance industry while driving real change for clients and empowering women in finance.
Key Roles
•Founded a fractional CFO firm dedicated to supporting founder-led startups in their financial journey.
•Recognized among the Top 50 Women in Accounting in both recent years, reflecting their impact in the finance industry.
•Successfully guided numerous startups through financial challenges, providing tailored strategies that drive growth and clarity.
•Leveraged over a decade of experience in finance across various sectors, including media and philanthropy, to deliver strategic insights.
•Pioneered initiatives to create opportunities for women in finance, building a team that is predominantly female-staffed in a traditionally male-dominated field.
Education
•GAICD – Australian Institute of Company Directors
•Master of Applied Finance in Corporate Finance – Leading Professional Institution
•FCA in Chartered Accountancy – Recognized Accounting Body
•Bachelor's degree in History – Reputable University
Focus Areas
Financial StrategyBusiness DevelopmentStartup GrowthFinancial ManagementInclusivity in Finance
Industries
FinanceStartupsPhilanthropyMediaEntertainment
Geographical Coverage
AustraliaGlobal
Stage
StartupScale-UpGrowth
Personal Interests
MentoringAdvocacy for Women in FinancePublic SpeakingCommunity Building
Meet Me
Hi there! I'm a dedicated Fractional CFO with a passion for helping founders realize their business ambitions. I understand the complexities of financial strategy and aim to simplify the journey for entrepreneurs. My mission is to empower businesses to thrive by providing strategic financial insights and fostering an inclusive environment in the finance industry. Let's connect and explore how we can elevate your business together!
Personas
Financial Strategist
•Provides tailored financial strategies to startups, ensuring they have the support needed to grow confidently.
•Expert in acquisitions and integrations, helping businesses navigate complex financial landscapes.
•Skilled in budgeting, forecasting, and reporting to deliver actionable insights for decision-making.
Superpowers
Superpowers not available
Sweet Spot
This executive operates at the intersection of financial strategy, founder empowerment, and advocacy for women in finance. They leverage extensive experience to provide tailored solutions that enable startups to flourish while advocating for inclusivity and diversity in the industry.
Functional Skills
Financial Strategy
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Budgeting & Forecasting- Expert in developing financial forecasts and budgets that align with business objectives.
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Business Case Development- Creates compelling business cases for new initiatives, ensuring financial viability and strategic alignment.
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Financial Reporting- Implements comprehensive reporting frameworks that provide clarity and insights into financial performance.
Business Development
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Acquisitions & Integrations- Leads financial aspects of acquisitions, ensuring smooth transitions and strategic fit.
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Pricing Analysis- Conducts detailed pricing analysis to optimize revenue streams and enhance profitability.
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Strategic Partnerships- Identifies and cultivates strategic partnerships that drive business growth and market expansion.
Operational Excellence
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Interim Financial Management- Provides interim financial management solutions that stabilize operations during transitions.
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Financial Compliance- Ensures compliance with financial regulations and standards, mitigating risks for businesses.
Engage this executive with a clear understanding of your financial challenges and aspirations. They thrive in collaborative environments where open communication and strategic alignment are prioritized. This professional values meaningful partnerships and is most effective when working with driven entrepreneurs who are eager to grow and innovate.
Education
•GAICD – Australian Institute of Company Directors
•Master of Applied Finance in Corporate Finance – Leading Professional Institution
•FCA in Chartered Accountancy – Recognized Accounting Body
•Bachelor's degree in History – Reputable University
Focus Areas
Financial StrategyBusiness DevelopmentStartup GrowthFinancial ManagementInclusivity in Finance
Industries
FinanceStartupsPhilanthropyMediaEntertainment
Geographical Coverage
AustraliaGlobal
Stage
StartupScale-UpGrowth
Personal Interests
MentoringAdvocacy for Women in FinancePublic SpeakingCommunity Building
Passionate Financial Strategist | Fractional First