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SMC

Strategic Marketing Consultant

Marketing Consultant | CMO as a Service | Fractional CMO

New South Wales, Australia

Description

This executive is a strategic marketing consultant with over 20 years of experience driving transformation and commercial impact for some of the region's most recognized brands. Specializing in customer-centric, data-driven marketing, this professional excels in delivering smart strategies that are not only crafted but also embedded and executed in real-world scenarios. Known for the ability to collaborate across teams, this leader guides organizations through brand, customer experience, digital, and loyalty challenges, ensuring fast and impactful results.

Key Roles

•Led the marketing transformation for a major organization, achieving significant revenue and subscription growth.
•Successfully drove scale-up strategies for a leading firm, positioning the company for sale and establishing it as a leader in digital marketing.
•Developed and executed the go-to-market strategy for a new retail initiative, launching a loyalty program and partnering with major brands.
•Contributed to a startup team achieving market leadership and brand awareness, while integrating marketing teams post-merger to develop a dual brand strategy.

Education

•Bachelor of Business Studies in Marketing from a leading university

Focus Areas

Customer Experience (CX)Brand StrategyDigital MarketingEcommerce GrowthMarketing Transformation

Industries

RetailFinanceTechnologyEcommerceGovernment

Geographical Coverage

AustraliaNew ZealandInternational Markets

Stage

Start-upsScale-upsEstablished Enterprises

Personal Interests

MentorshipAgile Project ManagementStrategic Planning

Meet Me

Hi, I'm a passionate advocate for driving growth through innovative marketing strategies. I've dedicated my career to helping brands unlock their true potential. I thrive in collaborative settings where I can work alongside talented teams to deliver customer-centric solutions that create real value. Outside of work, I'm always looking for meaningful collaborations and opportunities to mentor emerging marketers.

Personas

Marketing Strategist

•Expert in crafting data-driven marketing strategies that align with organizational goals and customer needs.
•Proven track record with numerous brands in diverse sectors including retail and finance.
•Skilled in agile project management, ensuring marketing initiatives are executed efficiently and effectively.

Superpowers

Superpowers not available

Sweet Spot

This executive thrives at the intersection of strategic marketing, customer experience, and agile execution. Extensive experience across diverse industries allows for the delivery of tailored solutions that not only meet but exceed client expectations.

Functional Skills

Marketing Strategy

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Customer-Centric Marketing- Developed and implemented strategies that prioritize customer needs and drive engagement.

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Brand Management- Led brand strategy initiatives that strengthened market position and customer loyalty.

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Digital Campaign Optimization- Executed data-driven digital marketing campaigns that significantly improved ROI.

Team Leadership

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Talent Development- Focused on building high-performing teams through mentoring and capability-building initiatives.

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Cross-Functional Collaboration- Fostered alignment across departments to ensure cohesive marketing execution.

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Agile Project Management- Implemented agile methodologies to enhance project delivery and responsiveness.

Growth and Transformation

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Market Scaling- Drove successful go-to-market strategies for startups, achieving rapid growth.

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Change Management- Guided organizations through marketing transformation to adapt to market demands.

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Performance Metrics Analysis- Leveraged analytics to inform strategic decisions and optimize marketing efforts.

User Manual

This executive thrives in environments that value collaboration, creativity, and proactive communication. Preferring to engage in discussions around strategic objectives early, this leader values a team-oriented approach that fosters innovation and accountability.