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SML

Strategic Marketing Leader

Fractional CMO & Strategic Marketing Advisor

Sydney, New South Wales, Australia

Description

This executive is a strategic marketing leader specializing in brand positioning, go-to-market strategy, and marketing leadership for scaling B2B teams. With over 20 years of experience across SaaS, technology, and marketplaces, this professional helps businesses transition from reactive execution to sustainable growth through clarity and alignment. Known for simplifying complexity, this leader partners with CEOs and leadership teams to build marketing functions that drive commercial success.

Key Roles

•Successfully repositioned a brand to enhance credibility and support international expansion, leading to increased marketing-sourced revenue.
•Built high-performing global marketing teams, driving a complete brand overhaul and digital transformation.
•Implemented data-driven marketing strategies across various organizations, ensuring alignment with go-to-market priorities and improving conversion rates.
•Coached and developed in-house marketing teams to enhance their capabilities and confidence, fostering self-sufficiency and long-term success.

Education

•BA/MA in Experimental Psychology from a top-tier university in the UK
•Master NLP Practitioner in Neuro Linguistic Programming from a recognized institution
•NLP Practitioner in Neuro Linguistic Programming from a recognized institution
•User Experience Design from a leading educational program

Focus Areas

Brand PositioningGo-to-Market StrategyMarketing LeadershipCoaching and DevelopmentCommercial Growth

Industries

SaaSTechnologyMarketplacesB2B Services

Geographical Coverage

AustraliaGlobal

Stage

GrowthScalingStartupsEstablished Enterprises

Personal Interests

MentoringEntrepreneurshipCommunity Engagement

Certifications

Master NLP PractitionerNLP Practitioner

Meet Me

Hi, I'm a passionate advocate for helping businesses clarify their marketing strategies to drive sustainable growth. With a strong background in both agency and in-house roles, I bring a unique perspective to marketing leadership. I thrive on building strong teams and empowering marketers to make impactful decisions. When I'm not working, I enjoy mentoring emerging leaders and contributing to community initiatives.

Personas

Strategic Marketing Advisor

•Guides B2B companies in developing robust marketing foundations that support scalable growth.
•Facilitates clarity in brand positioning and narrative to align teams and drive commercial impact.

Superpowers

Superpowers not available

Sweet Spot

This leader thrives at the intersection of strategic marketing leadership and team development, where clarity meets execution. They excel in environments that require a blend of hands-on support and strategic insight, fostering collaboration across functions to create sustainable commercial outcomes.

Functional Skills

Brand Development

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Brand Positioning- Developed clear brand narratives that resonate with target audiences and drive commercial outcomes.

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Rebranding Initiatives- Led successful rebranding projects that enhanced market presence and customer engagement.

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Market Research- Conducted in-depth market and customer research to inform brand strategy and positioning.

Go-to-Market Strategy

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GTM Frameworks- Designed and executed go-to-market strategies that align with business objectives and market needs.

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Demand Generation- Developed strategies to capture and nurture new demand, ensuring consistent marketing performance.

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Launch Management- Managed product launch strategies to maximize impact and market penetration.

Marketing Operations

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Marketing Measurement- Established performance metrics and reporting systems to track marketing effectiveness and ROI.

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Process Optimization- Streamlined marketing operations to enhance efficiency and productivity within teams.

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CRM Implementation- Implemented CRM systems to improve lead quality, conversion rates, and pipeline visibility.

User Manual

This executive prefers clear, direct communication and values collaborative discussions that lead to actionable outcomes. They thrive when working alongside teams that are open to strategic frameworks, and appreciate a focus on both short-term results and long-term growth. This leader is energized by environments that foster creativity and innovation, where every voice is heard and valued.