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SSD
Strategic Sales Director
Fractional Sales Director
Greater Sydney Area
Description
This executive is a strategic Sales Director dedicated to empowering technology founders who excel in their product vision but may not identify as traditional salespeople. With nearly a decade of experience in building and leading sales teams, this professional specializes in driving revenue growth for SaaS and agency businesses. Their mission is to help founders transition from founder-only sales to scalable models that maximize efficiency, allowing them to concentrate on their core vision.
Key Roles
- •Founded a sales consultancy, achieving significant revenue growth for clients, including substantial increases in monthly recurring revenue.
- •Served as the first Sales Leadership hire at a SaaS company, where they tripled revenue and built a high-performing sales team.
- •Mentored numerous entrepreneurs through a mentoring platform, leveraging their expertise to foster startup growth.
- •Developed customized sales strategies for various tech startups, resulting in consistent and measurable revenue success.
- •Held multiple leadership roles across diverse sectors, enhancing sales effectiveness and team performance.
Education
- •Bachelor of Business (Acc) from a leading university in Australia
Focus Areas
Sales StrategyRevenue GrowthTeam LeadershipCoachingSales Process Optimization
Industries
TechnologySaaSConsultingAgency
Geographical Coverage
AustraliaUnited KingdomGlobal
Stage
StartupGrowthScale-up
Personal Interests
Sales CoachingEntrepreneurshipMentoringTech Innovations
Meet Me
Hi, I'm a passionate advocate for helping tech founders transition to scalable sales models that allow them to focus on their vision while effectively closing deals. I share actionable insights through my newsletter and work closely with clients as a strategic partner to develop tailored sales plans. When I'm not optimizing sales processes, I'm dedicated to mentoring others in the startup ecosystem.
Personas
Sales Strategist
- •Implemented sales strategies that resulted in significant growth in monthly recurring revenue for tech startups.
- •Advised and coached founders to develop and execute effective sales processes aligned with their business vision.
Superpowers
Superpowers not available
Sweet Spot
This executive excels at the intersection of sales strategy and team empowerment, guiding tech founders to transition from founder-led selling to scalable sales models. Their extensive experience in SaaS and agency businesses, combined with a results-driven approach, positions them as a valuable partner for growth-oriented ventures.
Functional Skills
Sales Strategy Development
•
Revenue Growth Planning- Designed and executed revenue growth strategies that led to substantial increases in monthly recurring revenue for clients.
•
Sales Training Programs- Developed comprehensive training programs for sales teams, enhancing their skills and performance.
•
Sales Funnel Optimization- Implemented processes to streamline sales funnels, increasing conversion rates and customer engagement.
Team Leadership
•
High-Performance Team Building- Built and led high-performing sales teams, fostering a culture of accountability and continuous improvement.
•
Mentorship and Development- Mentored entrepreneurs and sales professionals, providing guidance that accelerates their growth and success.
•
Cross-Functional Collaboration- Facilitated collaboration between sales and other departments to ensure alignment on goals and strategies.
Sales Process Improvement
•
CRM Implementation- Successfully implemented various CRM systems to enhance sales tracking and reporting capabilities.
•
Data-Driven Decision Making- Utilized analytics to inform sales strategies and optimize performance metrics.
•
Revenue Intelligence Tools- Integrated revenue intelligence tools to provide insights that drive sales effectiveness.
User Manual
This executive thrives in environments where they can collaborate closely with founders and sales teams, establishing clear goals and actionable plans. They value transparent communication and appreciate partners who are committed to growth and innovation. They work best when given the autonomy to implement tailored strategies that resonate with the unique needs of each business.
Education
- •Bachelor of Business (Acc) from a leading university in Australia
Focus Areas
Sales StrategyRevenue GrowthTeam LeadershipCoachingSales Process Optimization
Industries
TechnologySaaSConsultingAgency
Geographical Coverage
AustraliaUnited KingdomGlobal
Stage
StartupGrowthScale-up
Personal Interests
Sales CoachingEntrepreneurshipMentoringTech Innovations