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AI-Powered Growth Marketing Leader

Chief Product Officer & Growth Marketing Leader | AI-Powered Marketer | Managing Director at Women in Tech Network

Southeast Asia

Description

This executive is an accomplished AI-powered marketing leader with over a decade of experience driving growth across B2B and B2C markets in the APAC region. Specializing in crafting and executing go-to-market strategies, growth experiments, and multichannel campaigns spanning content, paid media, SEO, and CRM, this strategist excels in lean and dynamic environments delivering measurable business impact. A dedicated advocate for women in technology, this leader combines hands-on marketing expertise and program leadership to advance digital upskilling and inclusive growth marketing.

Key Roles

  • •Led digital upskilling initiatives securing significant funding quickly to expand reach
  • •Optimized marketing spend resulting in considerable brand awareness uplift and lead growth
  • •Surpassed ambitious acquisition targets in challenging environments
  • •Spearheaded integrated marketing campaigns driving payment ecosystem growth across Southeast Asia MSMEs
  • •Directed a women’s tech network obtaining substantial grants and launching flagship empowerment programs

Meet Me

Hello! I am an AI-powered marketer and program leader passionate about driving growth and social impact across emerging markets. With a solid grounding in strategy and hands-on execution, I partner with startups and organizations to build scalable marketing engines. Beyond marketing, I am committed to empowering women in technology, believing that ethical AI adoption and inclusive leadership are key to shaping a better future.

Personas

Growth Strategist & Execution Leader

  • •Drives measurable growth with data-driven go-to-market strategies and integrated multichannel campaigns
  • •Successfully optimized marketing budgets while expanding brand reach and enhancing lead quality
  • •Advises and mentors teams on AI adoption and growth marketing best practices

Superpowers

Superpowers not available

Sweet Spot

Thrives at the intersection of growth marketing, AI-driven innovation, and social impact. This executive’s strategic and operational skills enable startups and organizations to scale sustainably while fostering inclusive communities and mindful technology adoption.

Functional Skills

Marketing Strategy & Growth Execution
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Go-to-Market & Growth Strategy- Developed and implemented scalable marketing and go-to-market strategies across APAC delivering consistent KPIs improvements and accelerated growth.
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Multichannel Campaign Management- Led integrated campaigns spanning paid media, SEO, content marketing, CRM, and partnerships driving brand visibility and demand generation.
•
Marketing Budget Optimization- Significantly optimized marketing investments while achieving strong uplifts in lead quality and brand engagement.
Leadership & Program Management
•
Program Strategy & Sustainability- Leads digital upskilling initiatives aligning donor funding with learner outcomes and scaling impact in Southeast Asia and beyond.
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Team Leadership & Coaching- Mentors marketing and growth teams on AI adoption, strategic execution, and performance enhancements.
•
Partnership Development & Stakeholder Management- Cultivates and manages relationships with donors, partners, and internal stakeholders to support program delivery and organizational growth.
Social Impact & Community Building
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Women Empowerment Leadership- Leads impactful programs addressing technology skills gaps and boosting women's participation in tech sectors.
•
Workshop & Training Facilitation- Designs and delivers workshops on AI and marketing for diverse audiences across industries and regions.
•
Grant Acquisition & Management- Secures and manages substantial funding across social impact and digital skills initiatives to sustain and scale programs.

User Manual

Works best in mission-focused environments where innovation and social impact converge. Excels when empowered to lead strategic initiatives with clear goals and autonomy, collaborating across functions and stakeholders. Values transparent communication, iterative learning, and responsible AI adoption within marketing and program delivery. Ideal partners embrace data-driven decision-making, experimentation, and inclusive leadership.

Education

  • •Bachelor of Science in Decision Sciences and Management Information Systems from a respected North American university

Focus Areas

Growth MarketingGo-to-Market StrategyProgram LeadershipDemand GenerationPartnership DevelopmentAI in MarketingTeam Leadership

Industries

TechnologyEducation & UpskillingStartup EcosystemsDigital MarketingNon-Profit / Social Impact

Geographical Coverage

IndonesiaSoutheast AsiaAsia-Pacific

Stage

Early StageGrowthScaleupSocial Impact

Personal Interests

AI Ethics and AdoptionWomen EmpowermentTech Community BuildingContinuous LearningDigital Innovation

Certifications

AI For Everyone – Advanced Online CertificationGenerative AI Career Essentials – Professional Development Program
    AI-Powered Growth Marketing Leader | Fractional First