DMCEL

Digital Marketing & Customer Engagement Leader

UK / Singapore (Remote-based)

Description

This executive is a hybrid digital marketing, account management, and business growth leader with over a decade of experience across agency, consultancy, and startup landscapes. Combining strategic vision with hands-on execution, this professional builds and scales brands, drives new business, and leads cross-functional teams across diverse regions including the UK, Asia-Pacific, and Middle East. As founder of an independent digital marketing consultancy, this executive delivers strategic clarity and actionable growth plans tailored to startups, scale-ups, and SMEs, enabling transformative marketing outcomes aligned with business objectives.

Key Roles

•Founded and rapidly scaled an independent digital marketing consultancy serving startups and SMEs across Asia-Pacific and UK regions.
•Led regional performance marketing and SEO teams at a global agency, delivering multimillion-dollar revenue and launching key analytics migration services.
•Managed multi-market integrated marketing and client success portfolios with notable clients across diverse sectors, generating significant new revenue.
•Built and executed inbound and performance marketing strategies for SaaS startups, driving organic growth and expanding customer bases.
•Advised executive leadership and boards on digital marketing strategy, brand consistency, and engagement to strengthen organizational growth.

Education

•Bachelor of Arts with Honors in Media Production from a respected UK university

Focus Areas

Digital Marketing StrategyPerformance MarketingCustomer EngagementPaid Media & SEOFractional Marketing LeadershipCross-Market GrowthClient Relationship Management

Industries

TechnologySaaSHealthcareFMCGEducationHospitalityNon-Profit

Geographical Coverage

United KingdomAsia-PacificMiddle East and Africa

Stage

StartupsScale-upsSMEs

Personal Interests

TravelAI TechnologyMentorshipEducationSocial Impact

Meet Me

Hi, I’m a passionate marketing leader blending strategic vision with hands-on execution to help businesses grow and engage customers across continents. I focus on simplifying digital marketing for startups and SMEs through fractional consultancy that provides clarity, confidence, and tangible results. Outside work, I dedicate time to mentoring and supporting community initiatives, reflecting my commitment to purposeful growth and inclusion.

Personas

Growth Strategist

•Developed and implemented scalable marketing strategies for startups and scale-ups across diverse markets.
•Combines data-driven paid media tactics with creative content and SEO to accelerate customer acquisition and retention.
•Experienced in leading multi-channel campaigns that deliver measurable revenue impact.

Superpowers

Superpowers not available

Sweet Spot

Excels at the intersection of strategic marketing leadership and hands-on execution in multi-market environments. Thrives guiding startups and SMEs through digital transformation, performance marketing optimization, and enhanced customer engagement—empowering sustainable and confident business growth.

Functional Skills

Digital Marketing & Growth

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Performance Marketing Management- Led SEO, paid media, and analytics teams at a global agency to deliver multimillion-dollar revenue streams and innovation in agency services.

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SEO & Content Strategy- Developed SEO and content strategies for software startups resulting in rapid traffic growth and stronger organic user acquisition.

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Social Media & Paid Campaigns- Designed and executed campaigns across platforms such as Facebook, LinkedIn, TikTok, and Google Ads for diverse sectors to enhance engagement and sales.

Client & Account Leadership

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Account & Stakeholder Management- Managed complex, multi-market portfolios, retaining key clients and growing revenue through upselling and strategic partnerships.

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Cross-Functional Collaboration- Led integrated marketing deployments by working closely with sales, product, and executive teams across Asia-Pacific and Middle East.

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Board & Executive Advisory- Provided digital marketing counsel to nonprofit boards and business leaders shaping strategic direction and brand consistency.

Entrepreneurship & Consultancy

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Consultancy Business Founder- Founded an independent digital marketing consultancy managing client acquisition, delivery, operations, and finances to ensure client success.

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Fractional Marketing Leadership- Created a flexible, scalable consultancy model enabling startups and SMEs to access senior marketing leadership on demand.

User Manual

Engage with clear, purpose-driven objectives and openness to data-informed, iterative approaches. Values autonomy balanced with collaborative alignment, appreciating transparency and supportive leadership. Thrives in roles demanding a blend of strategic insight and hands-on execution with visible business impact. Opportunities to mentor or contribute to social impact initiatives provide added motivation.

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