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Digital Sales and Marketing Leader

Head of Digital Sales & Marketing | Martech & Performance Growth Leader

Singapore, APAC

Description

This executive is a seasoned digital sales and marketing leader with over 25 years of experience, including 15 years driving digital transformation across financial services and consumer sectors. They excel at scaling global sales engines, embedding Martech ecosystems, and generating measurable growth in heavily regulated environments. With a blend of commercial insight, customer-centric design, and Martech innovation, this professional builds agile transformation frameworks that accelerate acquisition, enhance lifetime value, and standardize operations across regions. Their leadership is evidence-based, decisive, and focused on converting complex systems into scalable, high-performing growth engines.

Key Roles

  • •Lead digital sales and marketing efforts for a leading multinational banking institution, driving over USD 250M in digital revenue through modern Martech integration and full-funnel growth frameworks
  • •Achieved over 30% year-on-year income growth through Martech modernization and conversion rate optimization across APAC financial hubs
  • •Developed and executed a digital acquisition framework that boosted conversion rates by approximately 70% through funnel optimization and personalization
  • •Played an instrumental role launching one of Malaysia's pioneering digital banking platforms targeting younger demographics
  • •Increased direct digital revenues by more than 80% for a regional hospitality brand through integrated omnichannel and SEO strategies

Meet Me

I’m passionate about building growth systems that connect creativity, data, and disciplined execution across financial services, hospitality, and consumer brands. I thrive on simplifying complexity—embedding agile operating models, scaling Martech ecosystems, and aligning cross-functional teams to deliver measurable results. I am energized by driving sustainable, trust-based growth in regulated industries while preparing sales and marketing for the digital future.

Personas

Growth Operator

  • •Translated executive priorities into revenue with full P&L responsibility across global banking products
  • •Generated more than USD 250M in digital revenue through integrated full-funnel growth strategies and conversion optimization
  • •Built scalable multi-market growth models balancing customer experience, compliance, and commercial impact

Superpowers

Superpowers not available

Sweet Spot

Thrives at the convergence of digital transformation, customer acquisition, and scalable Martech deployment. Exceptionally effective at building cross-border growth frameworks for regulated industries, uniting strategy, execution, and data-driven outcomes at enterprise scale.

Functional Skills

Digital Sales & Growth
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Acquisition & Lifecycle Strategies- Delivered over USD 250M in annual digital revenues using funnel optimization strategies across credit, loan, deposit, and wealth channels.
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Performance Measurement- Standardized KPIs and attribution models aligning acquisition, retention, and lifetime value metrics across multiple regions.
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Conversion Optimization- Implemented CRO protocols and performed A/B and multivariate testing across retail and banking funnels.
Martech Strategy & Deployment
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Enterprise Martech Deployment- Rolled out major marketing cloud platforms regionally to support real-time campaign delivery and personalized engagement.
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AI & Automation- Integrated generative AI into campaign workflows, boosting content production speed and experiment throughput while maintaining compliance.
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Decisioning Systems- Established data-driven orchestration frameworks for acquisition and engagement journeys governed for scalability.
Leadership & Transformation
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Regional Transformation- Led multiple digital change programs across Southeast Asia, Greater China, and global operations for multinational financial institutions.
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Agile Operating Models- Built and scaled cross-functional squads integrating analytics, creative, and Martech delivery teams.
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Coaching High-Performing Teams- Mentored digital teams to embrace continuous experimentation cultures, improving campaign velocity and ROI.

User Manual

Works best with leaders who prioritize data-driven decision-making and structured experimentation. Thrives when granted end-to-end ownership of acquisition frameworks, Martech strategy, and performance KPIs while collaborating closely with cross-functional teams to move swiftly within regulated environments. Prefers communication grounded in commercial objectives and open to evidence-based adjustments.

Focus Areas

Digital Sales GrowthMartech StrategyPerformance MarketingCustomer Lifecycle ManagementRegional TransformationAI & PersonalizationGovernance & Metrics

Industries

Financial ServicesBankingMartechMediaHospitality

Geographical Coverage

Asia-PacificHong KongSingaporeMalaysiaGlobalIndonesiaChina

Stage

EnterpriseRegional TransformationScale-upTurnaround

Personal Interests

Martech InnovationEthics in AICross-Cultural LeadershipTravel

Certifications

Advanced Certification in Generative AI for Thoughtful Online SearchPostgraduate Diploma in Digital MarketingDiploma in Digital Marketing from a Leading Global AcademyDiploma in Marketing and Advertising from a Professional Association
    Digital Sales and Marketing Leader | Fractional First