Fractional First
EDTGS

Experienced Deep Tech GTM Strategist

Founding Partner | Fractional CMO | Deep Tech & SaaS Go-To-Market Strategist

Singapore, Southeast Asia

Description

This executive is a seasoned B2B SaaS and deep tech marketing leader and investor with 25 years of demonstrated success constructing and scaling go-to-market functions across Southeast Asia, India, and the broader Asia Pacific region. As a founding partner of an early-stage venture platform, this professional combines venture capital insight with deep operational marketing expertise to accelerate technology startups. They blend strategic vision with hands-on execution, driving demand generation, positioning, and ecosystem partnerships to unlock regional growth. Their cross-cultural proficiency navigating complex markets positions them as a pivotal growth architect for globalizing ventures.

Key Roles

  • •Co-founded and lead an early-stage fund focused on deep tech, fintech, healthtech, and SaaS investments across Southeast Asia, India, and North America with over 30 portfolio companies.
  • •Built and scaled a cloud-native API platform's marketing operations across Asia Pacific, achieving significant year-over-year pipeline growth and elevated regional brand presence.
  • •Led enterprise marketing initiatives for a major cloud provider in ASEAN, creating demand generation engines resulting in sustained multi-year pipeline growth.
  • •Directed digital-first marketing transformations for enterprise software providers in APJ, surpassing pipeline targets through unified regional go-to-market strategies and partner-sales alignment.
  • •Established partner marketing engines for cybersecurity solutions throughout APAC, driving substantial pipeline and lead growth while fostering effective collaboration.

Meet Me

I’m passionate about building go-to-market engines and scaling enterprise software and SaaS businesses across the Asia Pacific. As a founding partner of a venture platform, I invest in and guide startups with pragmatic growth and marketing strategies tailored for diverse markets. I enjoy partnering with founders to unlock new opportunities, build strong teams, and create meaningful regional impact. Outside work, I am dedicated to mentoring future leaders and contributing to vibrant startup ecosystems.

Personas

Growth Architect

  • •Built demand generation and enterprise marketing systems from the ground up at leading cloud, API, and enterprise technology firms across Southeast Asia and APJ.
  • •Expert in regional go-to-market adaptation and scaling, aligning sales, partners, and marketing to maximize pipeline impact.
  • •Hands-on leader skilled in building and coaching lean teams and agencies to deliver outsized results.

Superpowers

Superpowers not available

Sweet Spot

Thrives at the intersection of deep marketing expertise, venture investment, and multi-market go-to-market scaling. Uniquely positioned to accelerate early to growth-stage technology startups expanding commercially across intricate Asia Pacific and Indian markets, leveraging broad networks and operational rigor.

Functional Skills

Marketing & GTM Leadership
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Demand Generation & Pipeline Growth- Built marketing engines delivering year-over-year pipeline growth exceeding targets in leading cloud and API technology firms, establishing enterprise advocacy networks.
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Positioning & Messaging- Crafted regional positioning that resonates with enterprise clients and partner ecosystems across Asia Pacific and India for deep tech and SaaS offerings.
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Partner Ecosystem Development- Developed and managed co-marketing and joint planning initiatives with global and regional technology integrators, consulting firms, and software partners.
Venture Strategy & Investment
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Early-Stage Investment & Portfolio Leadership- Co-founded and lead a venture fund with a portfolio exceeding 30 investments, focusing on deep tech, fintech, healthtech, and SaaS sectors.
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Commercial Advisory for Startups- Provides market entry and go-to-market scaling guidance, helping startups build cross-border growth playbooks.
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Fund Operations & Institutional Platform Building- Secured fund licensing and developed a permanent venture platform, engaging a global network of advisors and angel investors.
Leadership & Team Development
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Team Building & Coaching- Built and led regional marketing teams and agency partnerships, hiring and developing talent to perform across markets.
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Cross-Cultural Leadership- Navigates multi-country stakeholders to craft culturally aligned strategies spanning Southeast Asia, India, Australia-New Zealand, and Japan.
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Stakeholder & Executive Engagement- Moderated executive roundtables and developed executive engagement programs focused on enterprise CXOs and technology leaders.

User Manual

Best engaged with clear upfront objectives and strategic alignment, valuing a balance of autonomy with collaborative communication. Prefers data-driven decision-making paired with pragmatic and timely execution. Working with this professional involves transparent dialogue, respect for regional nuances, and a focused approach to building scalable marketing and growth programs.

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Education

  • •MBA in General Management from a leading Southeast Asian university
  • •Bachelor’s degree in Electrical Engineering from a prominent Indian university

Focus Areas

Go-To-Market StrategyDemand GenerationRegional Scale-upPositioning & MessagingPartner Ecosystem DevelopmentStartup Growth AdvisoryFractional CMO Services

Industries

Deep TechSaaSFinTechHealthTechCloud & SecurityPropTech

Geographical Coverage

Southeast AsiaIndiaAustralia & New ZealandJapanNorth America

Stage

Early StageGrowth StageScale-up

Personal Interests

Tech EntrepreneurshipStartup EcosystemsMentorshipCross-Cultural Markets

Certifications

Cloud Practitioner Certification from a leading cloud provider (issued early 2020s)
    Experienced Deep Tech GTM Strategist | Fractional First