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Experienced Design Leader
Design Leader | Product Strategist | AI-Enabled Experience Innovator
Asia-Pacific Region
Description
This executive is a seasoned design leader with two decades of experience crafting award-winning digital products and scaling diverse design teams across travel, entertainment, fintech, and real estate sectors in Asia. Combining hands-on design expertise with strategic storytelling and leadership, this professional drives measurable business impact by integrating user-centered design, AI capabilities, and design system innovation. Known for transforming legacy platforms into modern marketplaces and elevating design to a strategic C-suite function, this executive advocates for ethical, purposeful design that balances craftsmanship with commercial success.
Key Roles
- •Directed a major design transformation across Southeast Asia for a leading real estate platform, generating significant revenue growth and increased agent productivity.
- •Scaled a digital banking product to thousands of daily new account openings, pioneering multiple financial service verticals within two years.
- •Developed a ticketing platform feature reducing onboarding time substantially and driving enhanced user engagement at a top entertainment company.
- •Designed the first one-click flight booking experience for a leading travel platform, resulting in significant conversion uplift and industry recognition.
- •Created a standardized fintech icon library recognized and endorsed by government and banking authorities, elevating design standards nationwide.
Education
- •Master’s degree in computer applications from a major university in South Asia
- •Bachelor’s degree in computer science from a leading regional university
Focus Areas
Design LeadershipProduct StrategyDesign SystemsAI-Augmented WorkflowsUser Experience & ResearchTeam Building & MentorshipBusiness Model Transformation
Industries
Travel TechnologyFinancial TechnologyEntertainmentReal EstateDigital Media
Geographical Coverage
IndiaSingaporeMalaysiaVietnamThailand
Stage
Growth StageScale-UpTransformationEarly Stage Startups
Personal Interests
StorytellingAI & AutomationPodcastingMeditationLetterpress Printing
Meet Me
I’m a passionate design leader with 20 years of experience building products and teams that deliver meaningful user experiences while driving tangible business results. I thrive at the intersection of craft, technology, and strategy—whether working hands-on in product design or architecting scalable design systems and cross-cultural teams. I enjoy mentoring, storytelling to inspire teams, and exploring AI's role in augmenting design workflows. Outside work, I host a podcast focused on deep knowledge sharing and enjoy hands-on analog crafts like letterpress printing.
Personas
Strategic Design Architect
- •Transforms legacy digital platforms into modern marketplaces with clear revenue influence.
- •Elevates design from execution to executive strategy by aligning user experience with business KPIs.
- •Builds scalable design systems adopted across multiple regions, languages, and product lines.
Superpowers
Superpowers not available
Sweet Spot
Excels at leading design innovation where product strategy, emerging technology, and human-centered design converge. Skilled at evolving traditional businesses through new technologies and processes, scaling agile multicultural teams, and embedding design as a strategic lever for growth.
Functional Skills
Product & UX Design
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User Experience Optimization- Led major booking flow redesigns that resulted in strong conversion improvements across entertainment and travel platforms.
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Design Systems Creation- Developed a design system achieving high adoption across multiple markets, languages, and product lines within a major real estate group.
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Mixed-Methods Research Integration- Embedded UX researchers into product teams to leverage qualitative and quantitative insights for iterative product improvements.
Leadership & Team Scaling
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Multicultural Design Team Leadership- Scaled and optimized regional teams into focused, high-performing groups while maintaining delivery velocity.
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Mentorship & Career Development- Introduced career ladders and a culture of craft and storytelling, fostering skill growth and alignment across teams.
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DesignOps & Process Optimization- Implemented OKRs, feedback cycles, research accelerations, and automations to enhance team productivity significantly.
Business & Strategic Impact
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Revenue-Focused Product Strategy- Shifted company narratives toward value-based metrics, unlocking new revenue streams and improving customer satisfaction.
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AI-Augmented Product Development- Introduced AI-driven features and workflows to automate routine design tasks and boost feature adoption.
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Cross-Functional Leadership- Collaborated closely with C-suite, product, marketing, and operations to align design initiatives with business goals.
User Manual
Engage this executive by acknowledging the relentless focus on craft paired with business outcomes. They excel with defined objectives and autonomy to enhance systems, processes, and team alignment. Values honesty, ethics, and design that serves human needs beyond just metrics. Prefers cultures embracing innovation, storytelling, and cross-disciplinary collaboration.
Education
- •Master’s degree in computer applications from a major university in South Asia
- •Bachelor’s degree in computer science from a leading regional university
Focus Areas
Design LeadershipProduct StrategyDesign SystemsAI-Augmented WorkflowsUser Experience & ResearchTeam Building & MentorshipBusiness Model Transformation
Industries
Travel TechnologyFinancial TechnologyEntertainmentReal EstateDigital Media
Geographical Coverage
IndiaSingaporeMalaysiaVietnamThailand
Stage
Growth StageScale-UpTransformationEarly Stage Startups
Personal Interests
StorytellingAI & AutomationPodcastingMeditationLetterpress Printing