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EFMD
Experienced Fractional Marketing Director
Fractional Marketing Director | Digital & Product Marketing Leader | B2B SaaS Specialist
Middle East
Description
This professional is an accomplished fractional marketing director with over a decade of experience navigating digital marketing within B2B and SaaS sectors. Combining data-driven decision making with creative storytelling, this expert possesses a strong foundation in product marketing and go-to-market strategies. Demonstrated leadership includes building and guiding marketing teams, driving growth through optimization and automation, and translating complex technical solutions into compelling market narratives. A passion for continual learning and collaborative scaling defines this operator's approach in dynamic environments.
Key Roles
- •Provides fractional marketing leadership delivering lead generation, SEO/AEO/GEO, marketing automation, and go-to-market execution for B2B SaaS companies worldwide
- •Led product and digital marketing teams in scaling launches, expanding markets, and fostering cross-functional collaboration at a high-growth fintech startup
- •Developed and optimized digital marketing campaigns for fast-growth technology businesses and marketplaces, significantly improving key performance metrics and ROI
- •Earned an advanced online degree focused on digital marketing strategies, covering digital branding, buyer behavior, and strategic brand management
- •Holds certifications in advanced digital marketing disciplines including search advertising, SEO, lead generation, and analytics
Education
- •Online Master's degree in Marketing in a Digital Environment from a reputable university
- •Completed an online specialist program in Digital Marketing from a recognized global education platform
- •Bachelor’s degree in Sports Engineering from a well-known university in the Middle East region
Focus Areas
Digital Marketing StrategyProduct MarketingGo-to-Market StrategyMarketing AutomationSEO and SEMTeam LeadershipData-Driven Decision Making
Industries
B2B SaaSFinancial TechnologyE-commerceTechnologyDigital Media
Geographical Coverage
Middle EastSouth East AsiaMiddle East RegionGlobal Remote
Stage
Early StageGrowth StageScaleup
Personal Interests
StorytellingPsychologyContinuous LearningTeam BuildingDigital Technology
Certifications
Keyword Research Credential from a leading SEO tool provider (2025)Advanced Google Ads training certification (2022)Specialist certification in LinkedIn Lead Generation (2021)Inbound Marketing certification from an industry-respected platform (2021)Google Analytics certified professional (2023)Comprehensive training in SEO, PPC, email marketing, and content marketing from a global learning provider (2016-2017)
Meet Me
Hello! I am a passionate marketer inspired by the fusion of creativity, data, psychology, and storytelling in digital marketing. Over the years, I have grown from a specialist into a fractional marketing director and product marketing leader, working within complex B2B SaaS and technology landscapes. I enjoy leading teams, building scalable marketing frameworks, and translating technical products into straightforward narratives that resonate with customers. Outside of work, I pursue continuous learning and inspiration to stay ahead in the fast-evolving digital landscape.
Personas
Fractional Marketing Leader
- •Drives scalable growth strategies for B2B and SaaS enterprises across international markets via fractional leadership
- •Utilizes extensive expertise in digital and product marketing to develop efficient marketing teams and frameworks
- •Delivers quantifiable outcomes through lead generation, SEO, automation, and go-to-market execution
Superpowers
Superpowers not available
Sweet Spot
Thrives at the intersection of data, creativity, and leadership in B2B SaaS contexts. Excels in fractional marketing roles requiring rapid impact and scalable growth by combining deep technical marketing expertise with strategic storytelling and team development to unlock business potential.
Functional Skills
Product Marketing & Go-to-Market Strategy
•
Product Launch Leadership- Directed product marketing strategies and launches at a fintech startup, aligning messaging and campaigns with customer needs and business priorities.
•
Cross-Functional Collaboration- Partnered effectively with sales, engineering, and customer success teams to ensure cohesive market strategies and optimized product positioning.
•
Market Research & Positioning- Performed buyer behavior analysis and competitive research to develop differentiating market approaches and pricing models.
Digital Marketing & Performance
•
SEO and SEM Optimization- Implemented enhancements across onsite, offsite, and technical SEO and managed paid search campaigns to elevate visibility and conversion.
•
Marketing Automation & Lead Generation- Deployed automation workflows and optimized lead generation funnels utilizing modern marketing platforms.
•
Analytics & Data-Driven Growth- Monitored campaign metrics, conducted experiments and tests, and leveraged insights to continually improve marketing ROI.
Leadership & Team Building
•
Team Leadership & Development- Managed and scaled marketing teams, recruited talent, and cultivated a culture emphasizing collaboration and ongoing improvement.
•
Project and Campaign Management- Led integrated digital marketing campaigns from planning through performance analysis, driving results aligned with strategic goals.
•
Stakeholder Communication- Conveyed complex marketing insights and progress effectively to executives and cross-functional partners.
User Manual
Performs best in roles offering autonomy paired with clear objectives for business impact. Values transparent communication, collaborative problem-solving, and opportunities to leverage both data analytics and creative insights. Appreciates space for strategic reflection alongside tactical implementation, especially in mission-driven, fast-paced organizations.
Education
- •Online Master's degree in Marketing in a Digital Environment from a reputable university
- •Completed an online specialist program in Digital Marketing from a recognized global education platform
- •Bachelor’s degree in Sports Engineering from a well-known university in the Middle East region
Focus Areas
Digital Marketing StrategyProduct MarketingGo-to-Market StrategyMarketing AutomationSEO and SEMTeam LeadershipData-Driven Decision Making
Industries
B2B SaaSFinancial TechnologyE-commerceTechnologyDigital Media
Geographical Coverage
Middle EastSouth East AsiaMiddle East RegionGlobal Remote
Stage
Early StageGrowth StageScaleup
Personal Interests
StorytellingPsychologyContinuous LearningTeam BuildingDigital Technology
Certifications
Keyword Research Credential from a leading SEO tool provider (2025)Advanced Google Ads training certification (2022)Specialist certification in LinkedIn Lead Generation (2021)Inbound Marketing certification from an industry-respected platform (2021)Google Analytics certified professional (2023)Comprehensive training in SEO, PPC, email marketing, and content marketing from a global learning provider (2016-2017)