Fractional First

Experienced Fractional Sales Director

Fractional Sales & Commercial Director

UK-based

Description

This executive is a seasoned fractional and interim sales leader with extensive expertise in commercial growth, go-to-market strategy, and enterprise sales leadership within technology sectors. Known for building substantial sales pipelines and closing major enterprise deals across EMEA, North America, and Asia-Pacific, this professional blends strategic commercial foresight with practical sales execution. They regularly collaborate with founders and C-suite stakeholders across SaaS, AI, data, digital transformation, and healthcare technology domains. Their proven ability to drive multi-million dollar revenue growth and scale businesses highlights a strong capacity to lead commercial transformations and accelerate enterprise success.

Key Roles

  • •Built an enterprise sales pipeline valued in the tens of millions and delivered significant sales revenue within a recent multinational technology engagement.
  • •Played a key role in scaling a growing technology group from startup to multi-million annual turnover with an expanded workforce.
  • •Led and managed complex enterprise deals ranging from mid-six figures to multi-million annual contract values with global clients and private equity-backed companies.
  • •Founded and grew a national business focused on information management and healthcare digitization, culminating in successful acquisition.
  • •Established strategic partnerships with top-tier consulting and investment firms.

Meet Me

I’m a hands-on fractional sales and commercial director passionate about generating impactful revenue growth and building strategic enterprise pipelines. With over two decades of experience across technology and healthcare sectors, I excel at aligning commercial strategy with execution to scale businesses globally. Whether partnering with startup founders or executive teams, my goal is to create sustainable commercial success while cultivating lasting partnerships and empowering teams to perform at their best.

Personas

Enterprise Growth Catalyst

  • •Built multi-million dollar pipelines and closed strategic deals across global markets.
  • •Developed and executed go-to-market strategies to enter new and existing territories.
  • •Managed executive-level relationships with private equity and industry leaders.

Superpowers

Superpowers not available

Sweet Spot

Thrives leading fractional or interim commercial roles for technology-driven companies aiming to establish repeatable, scalable enterprise sales operations. The ability to work across sectors—from healthcare to AI—and regions equips this executive to accelerate growth, enhance sales discipline, and provide high-level commercial leadership without immediate permanent hires.

Functional Skills

Enterprise Sales Execution
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Pipeline Generation & Management- Built and managed a substantial global enterprise sales pipeline covering EMEA, North America, and Asia-Pacific.
•
Complex Deal Leadership- Directed sales cycles involving multiple stakeholders, successfully closing contracts ranging from mid-six figures to multi-million annual values.
•
Executive & Investor Engagement- Cultivated strategic relationships with C-suite leaders and private equity investors to unlock new markets and partnerships.
Commercial Strategy & Go-To-Market
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Go-To-Market Planning- Devised and executed market entry plans including ideal customer profile development, account targeting, and positioning strategies.
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Sales Governance & Forecasting- Implemented disciplined sales governance, improving forecasting accuracy and pipeline review processes.
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Strategic Partnerships- Formed alliances with leading consulting firms and industry authorities to enhance sales channels and solution adoption.
Leadership & Team Enablement
•
Sales Team Leadership & Coaching- Led and mentored sales teams, establishing accountability frameworks and nurturing talent within fast-growing startup and scale environments.
•
Stakeholder Alignment- Aligned commercial, technical, and operational leaders to accelerate deal progression and close enterprise opportunities.
•
Change & Growth Management- Managed commercial aspects of scaling and transformation within technology-enabled service organizations.

User Manual

This professional works best when engaged with clear commercial objectives and empowered to develop sales strategy while overseeing execution. They value transparent communication with leadership and thrive in environments that demand both strategic insight and operational rigor. Access to customer insights, product capabilities, and executive collaboration maximizes their impact. Excelling in shortening sales cycles, managing stakeholders, and fostering cross-border business development is a key strength.

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Education

  • •Bachelor’s degree with honours in computer systems from a recognized UK university
  • •National diploma in computer systems technology

Focus Areas

Fractional Sales LeadershipEnterprise Revenue GrowthGo-To-Market StrategyPipeline GenerationCommercial GovernanceStrategic PartnershipsC-Suite Engagement

Industries

TechnologySaaSAI & Data AnalyticsDigital TransformationHealthcare TechnologyPublic Sector

Geographical Coverage

UKEMEANorth AmericaAsia-Pacific

Stage

StartupScale-upGrowth StageInternational Expansion

Personal Interests

Technology TrendsBusiness StrategyLeadership DevelopmentData Analytics

Certifications

PRINCE2 PractitionerISO 9001 Quality Management ImplementerISO 27001 Information Security ImplementerBS10008 Evidential Weight of Information ImplementerChallenger Sales MethodologyMEDDPICC Sales FrameworkSPIN Selling