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Experienced Fractional Sales Leader
Fractional Sales Leader | Startup Advisor & Investor | Growth & Revenue Consultant
Australia & United States
Description
This executive is an accomplished fractional sales leader and startup advisor with extensive expertise in scaling early-stage B2B SaaS ventures across US and Australian markets. Known for driving commercial success through strategic partnerships, go-to-market execution, and fundraising guidance, this operator combines analytical rigor with collaborative mentorship. Their domain experience spans technology, media, sports, wagering, and marketplace platforms globally. Passionate about helping founders and CEOs build predictable and repeatable revenue growth engines, this professional supports startups in navigating complex scaling phases with strategic clarity.
Key Roles
- •Founded and led an advisory firm supporting early-stage B2B SaaS startups to scale revenue predictably
- •Delivered fractional CRO leadership driving community growth and commercial success for multiple startups
- •Recognized as a top mentor in prominent startup accelerator programs, providing pragmatic growth and scaling guidance
- •Accumulated extensive experience leading sports hospitality sales and marketing, including official NFL event engagements
- •Supported founders and executive teams navigating technology boom cycles across multiple continents
Focus Areas
Sales LeadershipRevenue GrowthGo-To-Market StrategySeed & Series A FundraisingFounder MentorshipStrategic PartnershipsBusiness Scaling
Industries
B2B SaaSSportsMediaWageringHospitalityMarketplace Platforms
Geographical Coverage
AustraliaUnited States
Stage
Early StageSeedSeries AGrowth
Personal Interests
MentoringCoachingSportsData-driven GrowthStartups
Certifications
Mentor Certification from a Leading Startup AcceleratorCertification in Digital Communication and Sales Engagement
Meet Me
I’m passionate about helping early-stage founders cut through complexity to build predictable, repeatable revenue engines that drive sustainable growth. Combining strategic insight with pragmatic execution, I guide startups through critical scale inflection points, especially in B2B SaaS sectors. Beyond work, I enjoy following sports and mentoring emerging leaders, always striving to connect data-driven strategies with human-centered leadership.
Personas
Fractional Sales Leader
- •Drives commercial growth for early-stage ventures through scalable sales processes and strategic partnerships
- •Leads fractional CRO engagements focused on community growth, revenue acceleration, and market penetration
- •Brings deep expertise in B2B SaaS go-to-market frameworks tailored for the US and Australian ecosystems
Superpowers
Superpowers not available
Sweet Spot
Excelling at the convergence of revenue leadership, founder mentorship, and strategic scaling, this leader empowers B2B SaaS startups preparing for rapid growth. Their combined expertise in commercial operations and fundraising uniquely equips early-stage ventures in Australia and the US to accelerate market traction efficiently.
Functional Skills
Sales & Revenue Strategy
•
Fractional CRO Expertise- Leads growth initiatives focused on community expansion, sales process optimization, and revenue predictability.
•
Go-To-Market Playbooks for AUS & USA- Builds tailored go-to-market strategies optimized for Australian and American B2B SaaS ecosystems.
•
Channel & Reseller Sales- Develops and manages channel partnerships and reseller networks to scale market reach.
Founder Support & Business Strategy
•
Seed & Series A Fundraising Strategy- Guides startups through preparation and execution of early-phase fundraising rounds.
•
Mentorship & Coaching- Offers bespoke coaching to founders and executive teams on leadership, growth, and operations.
•
Commercial Marketing & Partnerships- Combines customer insights with strategic partnerships to drive commercial traction.
Industry-Specific Commercial Leadership
•
Sports & Event Hospitality Sales- Drives sales and marketing for premium sports events, including official NFL hospitality in Australasian markets.
•
Marketplace & Digital Sector Expertise- Applies in-depth knowledge of two-sided marketplaces and online platform monetization.
User Manual
Engage with clear objectives where strategic sales leadership and founder mentorship create leverage. Prefers collaboration, data-informed decision-making, and purposeful dialogue. Values autonomy to develop scalable sales engines while allowing space for iterative learning and relationship-building. Thrives working remotely with leadership embracing strategic partnerships and growth experimentation.
Focus Areas
Sales LeadershipRevenue GrowthGo-To-Market StrategySeed & Series A FundraisingFounder MentorshipStrategic PartnershipsBusiness Scaling
Industries
B2B SaaSSportsMediaWageringHospitalityMarketplace Platforms
Geographical Coverage
AustraliaUnited States
Stage
Early StageSeedSeries AGrowth
Personal Interests
MentoringCoachingSportsData-driven GrowthStartups
Certifications
Mentor Certification from a Leading Startup AcceleratorCertification in Digital Communication and Sales Engagement