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Experienced Marketing and GTM Operations Leader
Marketing & GTM Operations Leader | Fractional GTM Operator
Northeast US
Description
This professional brings over 15 years of expertise in go-to-market operations leadership, specializing in designing revenue-generating systems that tightly connect marketing efforts to pipeline results. Their extensive experience includes directing content operations that fueled strong year-over-year growth for global ecommerce platforms, leading enablement initiatives for multi-billion-dollar sales organizations resulting in significant incremental revenue, and building campaign engines driving high annual revenue. Known for hands-on collaboration, this operator embeds deeply with teams to diagnose root causes and implement frameworks and operating rhythms that sustain performance long after engagement concludes.
Key Roles
- •Directed content operations transformation supporting significant year-over-year revenue growth and exceptional asset utilization at a leading ecommerce platform.
- •Led B2B sales enablement strategy for a multibillion-dollar sales organization, driving substantial revenue growth and incremental gains.
- •Founded and grew a B2B content and campaign marketing engine generating tens of millions in annualized revenue with rapid expansion.
- •Pioneered marketing operations infrastructure at a major retail company, aligning lead lifecycles and driving forecasted revenue impacts over $25 million.
- •Built scalable sales enablement systems and governance frameworks that improved rep efficiency and reduced operational costs markedly.
Focus Areas
GTM StrategyMarketing OperationsSales EnablementProcess Design & ScalingCross-Functional AlignmentCampaign & Content OperationsPerformance MeasurementRevenue Growth Enablement
Industries
B2B TechnologyE-CommerceRetailSaaS
Geographical Coverage
United States
Stage
Growth StageEnterprise
Personal Interests
Team SportsData-Driven StrategyProcess ImprovementCollaborative Leadership
Meet Me
Hi, I’m a fractional operator supporting growth-stage B2B organizations by aligning marketing and sales into cohesive revenue engines. With extensive experience across major ecommerce and retail enterprises, I build operational systems that connect marketing investment to measurable pipeline outcomes. I work closely with teams to close execution gaps, establish scalable frameworks, and foster cross-functional collaboration that transforms ambitious revenue goals into predictable results.
Personas
GTM Program Builder
- •Designs and deploys scalable, repeatable systems that unify marketing, sales, and product to maximize pipeline and revenue outcomes.
- •Developed operational frameworks within Fortune 500-level enterprises to enable predictable execution of complex go-to-market strategies.
- •Translates executive vision into actionable processes, governance structures, and KPI models to foster accountability across teams.
Superpowers
Superpowers not available
Sweet Spot
Thrives with B2B companies in the $30M-$150M ARR range facing growth constraints due to misaligned marketing and sales functions. When marketing produces content that sales won’t use, campaigns lack clear ROI, and leadership struggles to link spend to pipeline, an embedded operator is needed to fix workflows and build accountable, scalable systems—without unnecessary headcount.
Functional Skills
GTM Strategy & Operations
•
Sales & Marketing Enablement Leadership- Led enablement operations for large sales organizations, implementing tooling and playbooks that unlocked multi-million incremental revenue and significantly lowered costs.
•
Governance & Cross-Functional Alignment- Developed cross-functional governance models and business plans that aligned marketing, sales, product, and creative teams for rapid and transparent execution.
•
Marketing Operations & Performance Management- Designed KPI frameworks and dashboards that link marketing investment directly to pipeline outcomes and revenue impact.
Campaign & Content Operations
•
Content Operations Transformation- Operationalized content governance achieving near-total asset utilization while supporting sustained revenue growth via structured workflows and tooling enhancements.
•
Campaign Planning & Execution- Directed large-scale omni-channel campaign programs generating tens of millions in annualized revenue with strong year-over-year growth.
•
Enablement Platform Optimization- Increased platform adoption and field satisfaction through governance redesign and improvements to user experience.
Marketing Operations & Process Design
•
Operational Infrastructure Implementation- Built marketing operations teams and foundational systems including roadmap planning and intake processes; led automation implementations with significant forecasted revenue impact.
•
Budget & Resource Optimization- Managed multi-million marketing budgets and reduced production costs through data-driven workflow improvements.
•
Change Leadership & Scaling- Led CRM and enablement platform rollouts that improved execution speed and maintained high team engagement.
User Manual
This professional thrives when engaged early in strategic go-to-market planning involving clear objectives and alignment of cross-functional stakeholders. Prefers a balanced approach combining autonomy and collaboration to tailor operational frameworks that fit company culture and growth aspirations. Excels in dynamic environments emphasizing data-driven decisions, transparency, and rapid execution.
Focus Areas
GTM StrategyMarketing OperationsSales EnablementProcess Design & ScalingCross-Functional AlignmentCampaign & Content OperationsPerformance MeasurementRevenue Growth Enablement
Industries
B2B TechnologyE-CommerceRetailSaaS
Geographical Coverage
United States
Stage
Growth StageEnterprise
Personal Interests
Team SportsData-Driven StrategyProcess ImprovementCollaborative Leadership