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Experienced Product Designer & Startup Builder

Product Designer (UI/UX) | Startup Builder

Southeast Asia

Description

This leader is a skilled product designer with over five years of experience transforming early-stage ideas into scalable digital products. Combining a foundation in computer science with human-centered design, they create intuitive and impactful solutions that enhance user engagement and support business growth. Their work spans collaborations with startups and multinational organizations in SaaS, AI, and design, successfully launching award-winning products and growing platforms from inception to thousands of users. Their mission is to craft user experiences that balance usability with measurable business results.

Key Roles

  • •Redesigned a platform leading to a fourfold increase in user base and substantial growth in user engagement within a year.
  • •Led design efforts for a multi-million-dollar AI initiative, delivering user-friendly dashboards aligned with complex regulatory workflows.
  • •Awarded globally for innovation and technical creativity at an international developer challenge.
  • •Developed scalable design systems and product roadmaps supporting seamless growth and cross-team collaboration.
  • •Transitioned from graphic design to full-stack engineering and product design, integrating technical execution with strategy.

Meet Me

This leader is a passionate product designer dedicated to helping startups create digital products that captivate users while fostering business growth. They merge research, design thinking, visual design skills, and technical acumen from their computer science background to develop intuitive solutions for practical challenges. Their career involves partnerships with forward-thinking companies across SaaS, design, and emerging technology sectors to deliver meaningful, user-focused experiences. Outside of work, they explore interests in digital innovation and social impact technology.

Personas

Startup Product Designer

  • •Drove significant growth of a technology platform from initial users to several thousand active users through end-to-end redesign.
  • •Experienced in taking products from concept to scalable user bases.
  • •Blends technical expertise in computer science with design intuition to enable rapid prototyping and iteration.

Superpowers

Superpowers not available

Sweet Spot

Thrives at the intersection of startup product design and growth, expertly balancing usability with growth-driven design principles. Their strength lies in crafting scalable systems and user experiences that fuel adoption and business performance, particularly for early-stage or rapidly scaling SaaS, AI, and digital companies.

Functional Skills

Product Strategy & Growth
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0 → 1 Product Development- Led design and launch of mobile products through comprehensive research, prototyping, iteration, and usability testing.
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Platform Scaling- Redesigned major digital platforms, significantly increasing user bases and boosting engagement metrics within a short timeframe.
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Roadmapping & Requirements Documentation- Develops detailed product requirement documents and strategies ensuring stakeholder alignment and clear delivery goals.
Design Engineering
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Design Systems- Built reusable design systems to enhance speed, consistency, and collaboration across product teams.
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Cross-Functional Collaboration- Active participant in Agile teams, integrating feedback from developers, quality assurance, and stakeholders to refine designs.
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Frontend Development Awareness- Utilizes knowledge of programming languages such as Swift, React, and CSS to create developer-friendly, feasible designs.
User Experience & Research
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User-Centered Design- Conducts extensive user research and usability testing to ensure products address real-world problems effectively.
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Accessibility & Usability Compliance- Integrates accessibility standards and usability principles to design inclusive and user-friendly digital products.
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Iterative Design Improvement- Continuously refines user interfaces based on feedback, usability data, and market insights for optimal experience.

User Manual

This leader thrives with clear problem definitions and the autonomy to research and ideate innovative solutions. They excel in collaborative environments that emphasize structured feedback and iterative design. For optimal impact, engage them early in product definition processes, including strategy, user research, and design execution phases.

Focus Areas

UI/UX DesignProduct StrategyHuman-Centered DesignDesign SystemsStartup GrowthPrototypingUsability Testing

Industries

SaaSArtificial IntelligenceTechnologyDesignE-commerceEducation Technology

Geographical Coverage

IndonesiaSingaporeMalaysia

Stage

0 → 1 Product DevelopmentEarly StageGrowth Stage

Personal Interests

Digital InnovationVisual DesignMobile Application DevelopmentEntrepreneurshipTechnology for Social Impact

Certifications

Professional Specialization in UX Design by a Leading Tech CompanyProfessional Specialization in UX Design by a Global Software LeaderAdvanced Training in Designing User Interfaces and ExperiencesCertified Principles in UX/UI DesignFundamentals of Digital Marketing CertificationFinalist in a Regional Product and Design Challenge
    Experienced Product Designer & Startup Builder | Fractional First