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Experienced Serial Founder and Scale-up Advisor

Serial Founder | Fractional CRO | Scale-up Advisor

Asia-Pacific

Description

This leader is an accomplished entrepreneur and operator with over 20 years of experience scaling ventures and achieving successful exits across the Asia-Pacific region. Having built and led cross-functional teams, secured substantial venture capital, and crafted go-to-market strategies, they help transform early-stage startups into market leaders. At the helm of a venture advisory practice, this executive partners with founders navigating critical growth phases, bringing clarity and confidence to sales, operations, and leadership challenges.

Key Roles

  • •Founded and exited a leading workforce solutions venture after raising multi-million venture capital and growing to 100+ employees across Asia-Pacific
  • •Co-founded and scaled digital advertising networks to market leadership and successfully exited via acquisition
  • •Built operations across multiple Asia-Pacific countries as managing director for a global data management company
  • •Designed and deployed go-to-market strategies, compensation frameworks, and sales operations systems driving predictable revenue for several ventures
  • •Provides fractional advisory and operational leadership to Series A+ startup CEOs through a specialized venture partnership

Meet Me

I’m a seasoned entrepreneur and advisor who has spent a career building and scaling companies across Asia-Pacific. I thrive partnering with founders ready to transition from hustle-driven growth to repeatable scale. Having navigated the full entrepreneurial journey myself, I roll up my sleeves and work alongside leaders to address the toughest challenges: revenue generation, team alignment, and leadership development.

Personas

Scale-up Operator

  • •Led the growth of a workforce solutions platform to regional leadership culminating in acquisition
  • •Designed go-to-market frameworks, sales playbooks, and compensation models to drive consistent growth
  • •Managed operations, P&L, and teams across multiple regional markets

Superpowers

Superpowers not available

Sweet Spot

This leader excels working with early growth-stage startups (Series A–B) poised for scale but lacking structured processes. Their expertise lies in turning reactive growth into scalable systems—aligning teams, refining go-to-market approaches, and building reliable revenue engines, all while preparing founders with the clarity necessary for fundraising or exit readiness.

Functional Skills

Go-to-Market & Sales Operations
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GTM Playbook Design- Developed comprehensive go-to-market strategies and playbooks spanning sales, marketing, and customer success functions.
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Compensation & Territory Planning- Designed scalable compensation structures and territory allocations to enhance revenue accountability and sales efficiency.
•
Pipeline & Forecasting- Implemented systems to provide accurate sales forecasting, revenue tracking, and streamlined pipeline management.
Scaling & Leadership
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Team Building- Led and developed cross-functional teams of 100+ members across multiple Asia-Pacific markets.
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Cross-Border Expansion- Launched operations in new regions for multiple ventures, achieving scalable growth and market penetration.
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Board & Investor Relations- Managed fundraising processes, board communications, and M&A preparations with local and international investors.
Founder Alignment & Coaching
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Revenue Clarity- Supports founders shifting from reactive scaling to data-driven, predictable revenue growth models.
•
Leadership Guidance- Serves as a trusted advisor and sounding board for founders navigating complex leadership and scaling challenges.
•
Exit Preparation- Guides startups in crafting narrative, positioning, and operational readiness aligned with acquisition readiness.

User Manual

Best engaged as an embedded, trusted partner to founders. This leader values direct, pragmatic communication combined with hands-on execution support. Ideal collaborators are growth-focused leaders open to honest feedback and committed to building disciplined systems to unlock scalable success.

Focus Areas

Go-to-Market StrategyRevenue GrowthSales LeadershipScaling OperationsFundraisingMergers & AcquisitionsLeadership Development

Industries

TechnologySaaSDigital MediaWorkforce SolutionsE-commerceAdvertising Technology

Geographical Coverage

Southeast AsiaAustraliaNew ZealandJapanKorea

Stage

Series AGrowth StageScale-upExit/Acquisition

Personal Interests

EntrepreneurshipFamilyTravelInnovation Ecosystems
    Experienced Serial Founder and Scale-up Advisor | Fractional First