Fractional First
RDMS

Regional Digital Marketing Strategist

Regional Performance Marketing Leader & Startup Mentor

Singapore, Singapore

Description

This executive is a seasoned performance marketing specialist with over 14 years of experience driving user acquisition, lead generation, and full-funnel digital strategies across APAC. They excel in managing high-budget multi-market campaigns on leading digital platforms, consistently optimizing customer acquisition costs and revenue growth. Adept at leading cross-functional teams and cultivating strategic platform partnerships, this professional takes a data-driven and experimental approach to scaling businesses in both startup and corporate environments. Currently, they mentor early-stage ventures, supporting entrepreneurs in navigating digital growth challenges.

Key Roles

  • •Led regional performance marketing operations across APAC managing extensive media budgets and sizable teams, achieving significant acquisition cost reductions and improved team retention.
  • •Designed and executed acquisition strategies for prominent clients in retail, e-commerce, entertainment, and financial services delivering measurable marketing efficiency.
  • •Built and scaled multi-channel marketing programs spanning search, social, and programmatic platforms with a focus on rigorous testing and analytics.
  • •Advisor and mentor to emerging ventures, empowering startups and SMEs to adopt digital marketing channels and scale sales through personalized coaching.
  • •Pioneered audience segmentation frameworks and attribution models to enhance budget allocation, tracking, and ROI in diverse APAC markets.

Meet Me

Hi, I’m a performance marketing leader with over a decade of experience across APAC, passionate about transforming data into actionable growth strategies. I enjoy building effective teams and frameworks that optimize media investment while mentoring emerging entrepreneurs to confidently harness digital channels. Outside work, I stay engaged with emerging technologies and leadership coaching.

Personas

Strategic Growth Leader

  • •Led high-budget multi-market performance marketing campaigns across APAC regions.
  • •Designed comprehensive acquisition strategies for major global brands spanning retail, entertainment, and financial sectors.
  • •Implemented data-driven testing frameworks that reduced acquisition costs and improved conversion rates.

Superpowers

Superpowers not available

Sweet Spot

Thrives at the intersection of data analytics, performance marketing strategy, and team leadership—optimizing complex multi-market digital campaigns while nurturing motivated teams. Uniquely positioned to guide organizations and startups through intricate cross-border growth challenges by blending hands-on media expertise with mentorship.

Functional Skills

Performance Marketing & Campaign Execution
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Multi-Platform Acquisition Strategy- Developed and deployed integrated digital campaigns across leading search, social, video, and programmatic platforms optimizing acquisition costs and incremental revenue.
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Full-Funnel Media Management- Directed campaign planning and execution covering awareness, acquisition, and retention channels with data-driven budget allocation across multiple APAC markets.
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Attribution & Measurement Frameworks- Designed audience segmentation and lifetime value-driven attribution models to improve targeting precision and budget efficiency.
Leadership & Team Development
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Cross-Functional Team Leadership- Managed and mentored sizable teams of digital marketers, enhancing retention and performance through culture development and governance improvements.
•
Mentorship & Startup Advisory- Provides strategic coaching to early-stage ventures and SMEs to effectively harness digital channels for scalable growth.
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Operational Excellence- Optimized campaign delivery processes for improved timeliness and alignment across complex multi-market teams.
Strategic Partnerships & Industry Influence
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Platform Partnership Development- Negotiated joint marketing collaborations unlocking significant co-marketing value and early access to innovative platform features.
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Thought Leadership & Training- Led regional workshops and masterclasses to upskill marketing professionals in platform adoption and best practices within performance marketing.

User Manual

Engage with clear objectives and data-focused problem statements. This professional thrives in collaborative environments valuing transparency and agility. Encourage experimentation and foster iterative improvements. Providing space for mentorship and team culture development energizes their leadership approach.

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Education

  • •Bachelor of Engineering in Electronics and Communications from a leading Indian university
  • •Completed secondary education at a reputable regional high school

Focus Areas

Performance MarketingUser AcquisitionDigital StrategyCross-Functional Team LeadershipData-Driven MarketingGrowth MarketingMentorship & Coaching

Industries

Digital AdvertisingTechnologyE-commerceFinancial ServicesMedia & Entertainment

Geographical Coverage

Asia-PacificSoutheast AsiaSingaporeIndiaSelect EMEA Markets

Stage

StartupsSMEsGrowth StageEnterprise

Personal Interests

Digital TransformationMentorshipEmerging TechnologiesPerformance Analytics

Certifications

Certifications in Mobile Advertising, Shopping Advertising, Display & Search Ads, and Video Advertising from global digital platforms