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Seasoned Finance Executive

Chief Financial Officer | Finance Transformation & Strategic Growth Leader

Singapore / APAC

Description

This executive brings over 20 years of global experience steering finance functions across APAC and EMEA within FMCG, retail, SaaS, and consumer sectors. Skilled in financial planning and analysis, commercial finance, and digital finance transformations, they adopt a commercial partnership mindset to drive margin optimization, revenue growth, automation, and operational efficiencies. Passionate about leveraging AI and business intelligence, this leader builds scalable finance functions that empower strategic decisions and fuel business expansion in complex, multi-market environments.

Key Roles

•Led a comprehensive digital finance transformation across multiple APAC markets, implementing ERP and advanced analytics that accelerated reporting and insight delivery.
•Achieved significant revenue growth alongside enhanced product margins, operational cost reductions, and improved cash conversion cycles.
•Held full P&L responsibility and strategic financial leadership across varied APAC regions including key developed and emerging markets.
•Successfully managed M&A due diligence and market entry initiatives, including establishing wholly foreign-owned enterprises in complex markets.
•Built strategic partnerships across executive teams and boards, blending financial leadership with hands-on execution to elevate commercial and operational outcomes.

Education

•Executive program in AI-driven business transformation from a leading Asian business school
•Advanced certificate in data analytics for leadership from a top regional university
•Certified Practising Accountant accreditation from a recognized Australasian institute
•Bachelor’s degree in commerce from a major Australian university
•Honors society recognition for academic excellence in commerce

Focus Areas

Finance TransformationStrategic Financial PlanningCommercial Finance & Business PartneringDigital Innovation & AI in FinanceMargin & Revenue Growth OptimizationOperational Efficiency & Cost ManagementM&A and Market ExpansionGovernance & Regulatory Compliance

Industries

FMCG & Consumer GoodsRetail & E-commerceSaaS & TechnologyEnergyFashion & Luxury

Geographical Coverage

APACEMEAAustraliaChinaHong KongSingaporeNew Zealand

Stage

SMEGrowthEnterpriseDigital Transformation

Personal Interests

Artificial Intelligence and Advanced AnalyticsFinance InnovationLeadership DevelopmentTravelCross-cultural Engagement

Certifications

Certified Practising Accountant (CPA Australia)AI Business Transformations – Executive ProgramAI for Leaders: Data Analytics – Professional Development

Meet Me

I’m a finance leader with two decades of experience spanning multiple industries and markets. I bring a deeply commercial and data-driven perspective to finance, passionately transforming finance functions through technology and AI to enable real-time, confident strategic decisions. I thrive in complex, multi-entity environments and enjoy cultivating strong teams and partnerships that deliver sustainable growth and operational excellence.

Personas

Strategic Finance Leader

•Provides full P&L accountability and comprehensive financial leadership in complex, multinational companies.
•Expert in business planning, forecasting, and commercial partnership to accelerate profitable growth.
•Employs rigorous data analytics to enhance performance management and inform strategy.

Superpowers

Superpowers not available

Sweet Spot

Thrives at the convergence of finance transformation and commercial strategy within multifaceted, multi-jurisdictional organizations facing evolving market demands. This leader combines technological expertise, strategic insight, and operational discipline to drive sustainable top-line growth and margin enhancement.

Functional Skills

Finance Strategy & Transformation

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ERP & Analytics Implementation- Led multi-country ERP system deployments and BI dashboard rollouts, improving reporting cycles and enabling real-time financial insights.

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FP&A & Strategic Planning- Directed consolidated forecasting, budgeting, and long-range financial planning for diverse markets to support executive decision-making.

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Business Model & Margin Optimization- Implemented pricing and product mix strategies leading to significant margin improvements and notable revenue growth.

Commercial Finance & Business Partnership

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Pricing, Trade Spend & Rebate Analysis- Provided financial insights on pricing strategies, commercial investments, and key customer negotiations to enhance profitability.

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Performance Management & Reporting- Developed KPI dashboards and variance analyses to monitor and improve performance across retail, wholesale, and e-commerce channels.

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Cash Flow & Working Capital Optimization- Enhanced cash conversion cycles through disciplined management of receivables and inventory.

Governance, Compliance & Regulatory

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Multi-jurisdictional Financial Reporting- Managed IFRS, GAAP, and local statutory compliance across multiple countries, ensuring accuracy and transparency in board reporting.

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Audit & Risk Management- Oversaw internal controls, audit readiness, and tax compliance, embedding risk frameworks to strengthen governance.

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Mergers, Acquisitions & Market Entry- Led financial due diligence and feasibility assessments for joint ventures and market entry, including establishing foreign-owned enterprises.

User Manual

This executive excels in roles combining strategic ownership with hands-on leadership of finance transformations and commercial partnerships. Prefers clear objectives, transparency, and a collaborative culture embracing data and technology. Thrives when empowered to lead change, build high-performance teams, and deliver measurable business impact across markets.