Fractional First
SPLAAI

Senior Product Leader and AI Innovator

Senior Product Leader | AI Product Builder

Southeast Asia

Description

This executive brings over 20 years of experience leading software engineering, product growth, and marketplace platform innovation across the Asia-Pacific region. She has driven transformative product strategies for large-scale multi-vertical platforms, managing pricing and fulfillment systems that support millions of transactions daily. With a strong foundation in subscription-based growth and data-driven product development, this leader now focuses on empowering professionals and small teams to build AI-powered products through education and hands-on AI agent development.

Key Roles

  • •Led marketplace and fulfillment platform product strategies driving near-double-digit annual revenue growth and enhanced operational efficiency through machine learning-powered pricing and allocation models.
  • •Built a global subscription business from the ground up with sustained high growth and significant subscriber acquisition.
  • •Founded a hands-on AI product training program focused on end-to-end AI agent development and product judgment.
  • •Developed and coached a product management team to institutionalize data-driven decision-making and leadership practices.
  • •Pioneered growth analytics and experimentation cultures enabling high-velocity testing and optimization across an entire organization.

Meet Me

I am passionate about building and scaling complex marketplace and fulfillment platforms that generate meaningful business growth. With two decades of experience in product and engineering, I specialize in integrating AI into product workflows and educating others to build sustainable AI-powered products end-to-end. I enjoy coaching teams, advancing product leadership, and designing learning experiences that demystify AI and enhance product judgment.

Personas

Marketplace Growth Architect

  • •Led real-time pricing and allocation systems driving growth across transportation, food delivery, and logistics sectors.
  • •Implemented machine learning transformations that enhanced revenue and promoted consumer fairness concurrently.
  • •Governed cross-functional teams and stakeholders to balance platform trade-offs and scale impact across markets.

Superpowers

Superpowers not available

Sweet Spot

This leader excels at navigating product organizations through complex algorithmic and AI-driven platform transformations, combining deep technical expertise with strategic vision. She has a data-driven approach towards growth and team development, making her a key asset for companies scaling marketplace products or embedding AI into their core business.

Functional Skills

Marketplace and Platform Product Strategy
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Machine Learning-Driven Pricing and Allocation- Led transition from manual to machine learning-based pricing models, resulting in significant revenue uplift and improved fairness.
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Cross-Product Governance and Prioritization- Chaired governance boards that aligned over one hundred stakeholders to optimize investment decisions and manage platform trade-offs.
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Fulfillment Optimization- Enhanced delivery times through innovations in real-time resource allocation and enhanced order tracking.
Subscription and Growth Analytics
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Subscription Product Development- Launched and managed global subscription services with focus on pricing, segmentation, and multi-platform user experience.
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Growth Experimentation Frameworks- Built and scaled enterprise-wide A/B testing methodologies to optimize customer acquisition and retention.
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Monetization Strategy- Defined key performance indicators and integrated CRM platforms to drive incremental revenue through optimized advertising and native placements.
AI Product Building and Teaching
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End-to-End AI Agent Development- Developed and delivered comprehensive training programs equipping professionals to design, build, and assess AI-powered agents.
•
AI Consulting for Small Teams- Provides strategic guidance to solo entrepreneurs and small teams on product design, AI tool integration, and market positioning.
•
Curriculum Design and Training- Designed practical training covering authentication, payments, analytics, and distribution to prepare learners for production-grade AI products.

User Manual

This professional delivers maximum impact when engaged as a strategic product leader or advisor capable of both hands-on execution and high-level organizational transformation. Thrives in environments that balance technical complexity with business strategy, values autonomy alongside close cross-functional collaboration, and favors teams embracing data-driven iteration and transparent, candid decision-making.

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Education

  • •Bachelor’s degree in Electronics and Communication Engineering from a leading technology institute in Asia
  • •Completed pre-university studies with a focus on science and mathematics

Focus Areas

Marketplace and Platform Product StrategyAI and Machine Learning-Driven Product InnovationPricing, Monetization and Subscription ModelsGrowth and Experimentation FrameworksProduct Leadership and Talent DevelopmentEnd-to-End Product DevelopmentCross-Functional Team Alignment

Industries

TechnologyMarketplaceMobility and LogisticsSubscription ServicesArtificial Intelligence and Machine Learning

Geographical Coverage

Southeast AsiaAsia-Pacific

Stage

Growth StageScaling EnterprisesProduct-Led Transformation

Personal Interests

Artificial Intelligence Education and LiteracyProduct Community LeadershipDeveloping Educational ToolsMentoring Emerging TalentParenthood and Game Design

Certifications

Completed foundational AI program from an industry-leading AI research organization (projected 2026)Certified in AI fluency frameworks by a recognized AI research instituteAdvanced growth strategy certifications from globally recognized professional development platformsGrowth specialization training including experimental design and analytics
    Senior Product Leader and AI Innovator | Fractional First