SSCE
Senior Supply Chain Executive
Fractional Chief Supply Chain Officer | Founder & Managing Director
Southeast Asia
Description
This executive is a seasoned supply chain leader with over two decades of experience managing end-to-end operations in consumer goods and F&B sectors across Southeast Asia. Specializing in building scalable, resilient, and cost-efficient systems, this leader partners with SME executives to reduce operational complexity and decision fatigue during crucial growth stages. Combining regional supply chain expertise with innovative technology adoption and continuous improvement, the executive enables organizations to thrive amid volatility and expansion.
Key Roles
- •Founded and directs a consultancy providing embedded fractional CSCO leadership to SMEs, crafting scalable and resilient supply chains across Southeast Asia
- •Led integrated planning for a major multinational's ice cream division across multiple markets and factories, managing a business unit nearing USD 800M with sustained high service levels and cost improvements
- •Oversaw end-to-end supply chain operations for large portfolios in Malaysia and Singapore, driving double-digit growth and margin enhancements while managing significant supply disruptions
- •Designed and rolled out AI-powered supply planning tools and rapid response systems regionally, enhancing forecast accuracy and planning efficiency
- •Pioneered master data operations and broad supply chain transformation initiatives that streamlined processes and lowered costs across multi-market setups in Southeast Asia and Australasia
Education
- •Certified AI Leadership Program from a prominent AI education platform (2026)
- •Accredited Director designation from a respected regional institute of directors (2025)
- •Executive education in AI-driven data analytics for business from a leading Asian business school (2024)
- •Certification in Production and Inventory Management via a global professional association (2012–2017)
- •Bachelor of Science in Industrial Engineering with honors from a major Southeast Asian university (late 1990s–early 2000s)
Focus Areas
Supply Chain StrategyOperational ExcellenceDemand & Supply PlanningAI-Driven Forecasting & PlanningSupply Chain TransformationInventory and Portfolio OptimizationClient & Retailer SLA ManagementCross-Functional Team Leadership
Industries
Consumer GoodsFood & BeverageAgribusinessChemicals TradingFast-Moving Consumer Goods (FMCG)
Geographical Coverage
Southeast AsiaSingaporeMalaysiaPhilippinesAustralasia
Stage
SMEsGrowth StageExpansionCorporate Transformation
Personal Interests
Supply Chain Thought LeadershipRegional Trade DynamicsTechnology AdoptionBusiness ResilienceContinuous Improvement
Certifications
Certified AI Leader – Leading AI Education Program (2026)Accredited Director – Regional Institute of Directors (2025)AI for Leaders – Executive Education in AI and Data Analytics (2024)CPIM – Professional Certification in Production and Inventory Management (2012–2017)
Meet Me
Hello! I’m a supply chain leader passionate about transforming fragile operations into scalable, resilient engines that sustain rapid growth without burnout. With decades of experience in Southeast Asia's consumer goods and food sectors, I believe in pragmatic technology adoption and continuous improvement. Whether fractional or full-time, I collaborate closely with leadership teams to simplify decisions and strengthen systems, empowering confident, sustainable scale.
Personas
Fractional Supply Chain Architect
- •Provides embedded CSCO leadership to SMEs, focusing on mitigating operational risks and simplifying decision-making
- •Designs scalable, launch-ready supply chains aligned with growth and market expansion objectives
- •Advises on sequenced technology adoption, leveraging AI and ERP solutions to enhance performance without overwhelming teams
Superpowers
Superpowers not available
Sweet Spot
Thriving at the intersection of SME growth, operational scaling, and technology-driven supply chain transformation, this executive partners with founders and leaders navigating complexity. By designing simple, resilient supply networks supported by data-driven decision-making, they enable confident expansion across dynamic Southeast Asian markets.
Functional Skills
Strategic Supply Chain Management
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End-to-End Supply Chain Leadership- Directed supply chain operations for multi-country businesses with turnovers ranging from several hundred million to near one billion USD.
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Client & Retailer SLA and KPI Management- Implemented formal review cadences with key retail partners to drive service excellence and optimize inventory performance.
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Network Optimization and 3PL Management- Led warehouse relocations, third-party logistics consolidation, and logistics redesign to enhance service levels and reduce costs.
Supply Chain Transformation and Innovation
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AI/ML Forecasting & Planning Tool Deployment- Rolled out AI-enabled demand forecasting and supply planning solutions across multiple markets to increase planning accuracy and responsiveness.
•
Master Data Management and Process Simplification- Designed and led master data operations projects consolidating processes across regions, resulting in cost efficiencies.
•
Operational Risk Reduction and Portfolio Simplification- Facilitated SKU rationalization and governance redesign initiatives to reduce complexity and enhance agility.
Leadership & Stakeholder Management
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Cross-functional Team Leadership- Led large regional teams, fostering collaboration between supply chain, sales, and finance functions.
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Executive Communication and Board-Level Governance- Served in leadership roles partnering with general management and boards to support organizational goals.
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Supply Incident & Crisis Management- Managed global supply incidents and rapid response efforts including pandemic-related escalations at senior management levels.
User Manual
This executive performs best when engaged early in growth or transformation journeys to simplify operational complexity without causing disruption. Valuing pragmatic collaboration, they balance data-driven insights with real-world business conditions. Clear goals, aligned stakeholders, and iterative progress fuel their ability to embed resilient supply chain practices within teams.
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Education
- •Certified AI Leadership Program from a prominent AI education platform (2026)
- •Accredited Director designation from a respected regional institute of directors (2025)
- •Executive education in AI-driven data analytics for business from a leading Asian business school (2024)
- •Certification in Production and Inventory Management via a global professional association (2012–2017)
- •Bachelor of Science in Industrial Engineering with honors from a major Southeast Asian university (late 1990s–early 2000s)
Focus Areas
Supply Chain StrategyOperational ExcellenceDemand & Supply PlanningAI-Driven Forecasting & PlanningSupply Chain TransformationInventory and Portfolio OptimizationClient & Retailer SLA ManagementCross-Functional Team Leadership
Industries
Consumer GoodsFood & BeverageAgribusinessChemicals TradingFast-Moving Consumer Goods (FMCG)
Geographical Coverage
Southeast AsiaSingaporeMalaysiaPhilippinesAustralasia
Stage
SMEsGrowth StageExpansionCorporate Transformation
Personal Interests
Supply Chain Thought LeadershipRegional Trade DynamicsTechnology AdoptionBusiness ResilienceContinuous Improvement
Certifications
Certified AI Leader – Leading AI Education Program (2026)Accredited Director – Regional Institute of Directors (2025)AI for Leaders – Executive Education in AI and Data Analytics (2024)CPIM – Professional Certification in Production and Inventory Management (2012–2017)