Fractional First
SHGL

Strategic Healthcare Growth Leader

Director, Strategic Business Development | Healthcare GPO & IDN Growth Leader

United States Southeast Region

Description

This leader is a strategic healthcare commercial executive with over 20 years of extensive experience in national group purchasing organization (GPO) strategies, enterprise integrated delivery network (IDN) growth, and complex contract execution within the healthcare sector. Known for converting contract access into quantifiable revenue growth, margin protection, and long-term partnerships, this executive excels at aligning cross-functional teams across sales, marketing, finance, legal, and business units to drive market expansion. A multi-time award-winning professional and an endurance athlete, this leader brings resilience and precision to solving sophisticated healthcare commercial challenges.

Key Roles

  • •Directed a multi-billion dollar healthcare contract portfolio, driving enterprise revenue growth and strategic partnerships across diagnostic imaging, ultrasound, connected care, and related portfolios.
  • •Led national GPO strategies and complex contract negotiations within major healthcare ecosystems, securing significant annual contract awards with disciplined pricing and margin defense.
  • •Grew national account contract revenue substantially over several years through disciplined strategy, negotiations, and execution.
  • •Built trusted C-suite relationships supporting enterprise standardization, portfolio adoption, and long-term growth across complex health systems.
  • •Multiple award recipient for commercial excellence and key contributor to partner sustainability and supplier recognition.

Meet Me

I’m a strategic healthcare leader with over two decades of experience helping organizations unlock growth by navigating the complexities of GPOs and IDNs. I specialize in forging strategic partnerships and aligning commercial teams to deliver measurable results. Outside of work, I am a passionate endurance athlete and multiple Ironman finisher who values resilience, discipline, and continuous improvement.

Personas

Healthcare Commercial Strategist

  • •Leads complex contract negotiations with major national GPOs and integrated delivery networks.
  • •Builds executive partnerships aligning portfolio priorities with health system purchasing dynamics.
  • •Drives growth and margin protection through disciplined pricing and strategic account management.

Superpowers

Superpowers not available

Sweet Spot

This leader excels at the intersection of healthcare enterprise strategy, contract execution, and relationship-driven growth. Their ability to navigate complex GPO and IDN ecosystems while uniting multidisciplinary teams enables the conversion of access into tangible market expansion and sustainable margin protection.

Functional Skills

GPO & IDN Strategy
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GPO Contract Portfolio Management- Oversaw and optimized a large-scale healthcare contract portfolio, driving revenue growth and protecting margins.
•
National Account Negotiations- Led multi-year negotiations securing significant contracts within major healthcare ecosystems.
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Strategic Partnership Development- Built executive relationships with GPO leaders and health system stakeholders enabling standardization and collaboration.
Commercial Execution & Leadership
•
Cross-Functional Team Leadership- Directed teams across sales, marketing, finance, and legal to coordinate demand creation and field pull-through strategies.
•
Portfolio Alignment & Growth Strategy- Aligned diverse healthcare portfolios with market and purchaser dynamics to accelerate adoption and revenue.
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Pricing Discipline & Margin Optimization- Implemented strategic pricing increases and tiering strategies to protect margins while maintaining customer partnerships.
Market Intelligence & Growth Insight
•
Ecosystem Intelligence- Served as an internal authority on ecosystem priorities, competitive landscape, and whitespace opportunity mapping.
•
Executive Stakeholder Engagement- Developed impactful commercial narratives and growth plans influencing senior leadership decisions.
•
Demand Creation & Commercial Pull-through- Coordinated cross-portfolio activities to stimulate uptake and standardization across complex health systems.

User Manual

Best engaged through clear strategic goals paired with autonomy to coordinate multi-stakeholder efforts. Appreciates data-driven decision-making and early alignment on cross-functional priorities. Thrives in dynamic environments requiring complex negotiation and durable partnership cultivation, responding well to a disciplined, performance-oriented culture that values resilience and innovation.

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Education

  • •MBA with a focus on strategy and marketing from a prominent U.S. business school
  • •Bachelor’s degree in communications with a marketing minor from a respected university
  • •Secondary education completed at a private preparatory institution

Focus Areas

Strategic Business DevelopmentGPO & IDN Growth StrategyEnterprise Healthcare NegotiationsPricing Strategy & Margin OptimizationCross-Functional LeadershipNational Accounts & Partner EcosystemsDemand Creation & Field Pull-Through

Industries

HealthcareMedical DevicesHealth ITEnterprise Sales

Geographical Coverage

United States

Stage

GrowthEnterpriseStrategic Partnerships

Personal Interests

Endurance SportsHealthcare InnovationSustainabilityResilience Training
    Strategic Healthcare Growth Leader | Fractional First