Fractional First
SROL

Strategic Revenue Operations Leader

VP, Global Revenue Operations & GTM Systems Architecture | Strategic Revenue Advisor

Southeastern United States

Description

This executive is a strategic go-to-market architect and revenue operations specialist with over 17 years of crafting unified, predictable revenue systems across fintech, SaaS, and payments sectors. Known for designing end-to-end revenue operating models that align Sales, Marketing, Customer Success, Finance, and Product functions, this leader enables scalable growth and operational discipline. Trusted by executive leadership in complex, multi-product, and post-M&A settings, the professional merges deep technical knowledge with emotional intelligence to transform fragmented revenue streams into cohesive, data-driven growth engines.

Key Roles

  • •Led enterprise-wide go-to-market transformation initiatives, consolidating multiple business lines into a scalable revenue system.
  • •Directed revenue operations modernization for PE-backed organizations, integrating acquisitions and significantly expanding GTM teams.
  • •Designed award-winning sales enablement programs and unified multiple acquisitions into cohesive revenue operating systems over a decade-long tenure.
  • •Built and governed forecasting engines, partner ecosystems, and commercial governance frameworks aligning bookings, revenue, and margin.
  • •Served as a trusted strategic advisor to C-suite executives and private equity sponsors, providing guidance on revenue predictability and operational alignment.

Meet Me

I’m passionate about transforming complex and fragmented revenue operations into unified, scalable growth engines. I collaborate closely with executive leaders to design go-to-market architectures that improve predictability, sharpen execution, and foster cross-functional cohesion. Outside of work, I enjoy exploring emerging technology trends and reflecting on operational excellence.

Personas

Revenue Systems Architect

  • •Designs integrated GTM operating models combining Sales, Marketing, Customer Success, Finance, and Product.
  • •Builds forecasting frameworks and commercial governance systems to enhance revenue predictability.
  • •Leads modernization of revenue operations in multi-line-of-business and post-M&A scenarios.

Superpowers

Superpowers not available

Sweet Spot

Thrives at the intersection of strategic GTM architecture, data-driven revenue operations, and executive partnership. Enables high-growth B2B organizations, particularly in fintech and SaaS, to unify complex revenue streams into transparent, operationally robust systems that accelerate scalable growth and cross-functional collaboration.

Functional Skills

GTM Architecture & Revenue Operations
•
Integrated Operating Model Design- Developed comprehensive GTM systems that unify Sales, Marketing, Customer Success, Finance, and Product into single revenue engines.
•
Partner Ecosystem Strategy- Constructed multi-layered partner revenue frameworks including referrals, reseller networks, VARs, and group purchasing organizations.
•
Sales Compensation & Deal Desk- Designed global sales compensation and formalized deal desk processes aligning incentives with strategic business goals.
Forecasting, Analytics & Systems Governance
•
AI-Enabled Forecasting Systems- Implemented enterprise forecasting platforms combining commercial and financial rhythms, enhanced by AI tools.
•
CRM & Technology Stack Governance- Managed large-scale CRM environments integrating multiple platforms to support scalable revenue operations.
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Revenue Analytics & Scenario Modeling- Directed analysis on pricing, packaging, and bookings-to-revenue to inform growth planning and optimize margin.
Leadership & Cross-Functional Enablement
•
Sales Enablement & Methodology- Created award-winning onboarding, sales methodologies, and coaching frameworks enhancing sales team productivity and retention.
•
Executive Advisory & Stakeholder Engagement- Collaborated with senior executives and private equity to align revenue operations with strategic and financial objectives.
•
Post-M&A Integration & Growth Scaling- Led scaling of GTM teams during mergers and acquisitions by unifying processes, systems, and cross-entity teams.

User Manual

Excels in environments requiring transformation and operational discipline where strategic clarity merges with precise execution. Values early stakeholder alignment, data-driven insights, and thrives through cross-functional collaboration to dismantle silos. Providing autonomy coupled with clear executive partnership results in rapid, scalable impact.

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Education

  • •Bachelor’s degree in Business Administration and Management from a reputable regional university

Focus Areas

Go-to-Market ArchitectureRevenue OperationsForecasting & PlanningPricing & Packaging StrategySales Compensation DesignPartner Ecosystem StrategyCross-Functional AlignmentAI-Enabled ForecastingBusiness Transformation

Industries

FintechSaaSPaymentsAR/AP AutomationWorkflow Monetization

Geographical Coverage

United StatesNorth America

Stage

GrowthScale-upPost-M&A IntegrationEnterprise Transformation

Personal Interests

Technology InnovationRevenue ArchitectureCross-functional LeadershipData-Driven Growth

Certifications

Inbound Marketing Certification – Leading CRM Academy (Issued 2025)Marketing Software Proficiency – Leading CRM Academy (Issued 2025)