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Transformational Growth Architect
Chief Revenue Officer | Growth Architect
North America
Description
This executive is a transformational CRO and growth architect with over two decades of experience scaling B2B companies from early-stage startups to enterprise expansion. Known for engineering repeatable go-to-market systems, the leader has driven hundreds of millions in new revenue for global organizations. By blending strategic foresight with relentless execution, this professional simplifies complexity into clarity while unlocking financial outcomes and human potential. As a fractional leader, advisor, and coach, the executive equips founders and CEOs to rapidly and sustainably scale revenue.
Key Roles
- •Scaled a financial services technology firm from modest revenue to a multi-million ARR within several years, pioneering a channel program responsible for a significant share of total sales
- •Generated hundreds of millions in new sales by transforming a reactive sales function into a proactive, metrics-driven organization
- •Re-architected go-to-market strategy at a technology firm, driving a 30% revenue increase in under a year, supporting acquisition by a major industry player
- •Built a regional operation for a career services company from the ground up, growing it to multi-million revenue and a sizeable team within three years
- •Advised numerous early-stage and growth companies through a consulting collective, improving forecast accuracy and accelerating sales cycles with practical GTM frameworks
Focus Areas
Revenue GrowthGo-To-Market Strategy & ExecutionFractional LeadershipBusiness TransformationLeadership CoachingCustomer SuccessPartnership Strategy
Industries
B2B SaaSFinancial ServicesProfessional ServicesHuman Capital ManagementVenture Capital
Geographical Coverage
United StatesCanadaGlobal Markets
Stage
Early StageGrowthTurnaroundPre-Exit/Acquisition
Personal Interests
Ice HockeyTeam CoachingLeadership DevelopmentFounder Support
Certifications
Go-To-Market Operating System FrameworkChief Revenue Officer Leadership Program
Meet Me
I help CEOs and founders scale B2B businesses by building revenue engines that convert vision into velocity. With over 20 years leading sales, marketing, partnerships, and customer success teams, I have driven record growth for startups and large enterprises alike. I thrive on solving complex go-to-market challenges, but success means more than revenue—it’s about enabling people to thrive. Outside work, I enjoy ice hockey and supporting my family as a dedicated hockey parent.
Personas
Growth Architect
- •Develops repeatable go-to-market frameworks to accelerate revenue from initial traction to scalable engines
- •Transforms sales and partnership performance using proven methodologies like MEDDIC and SPICE
- •Aligns cross-functional teams including marketing, sales, customer success, and revenue operations to drive predictable growth
Superpowers
Superpowers not available
Sweet Spot
This operator excels in high-stakes growth environments where companies need a clear revenue playbook combined with hands-on leadership to execute it. Their ability to merge GTM strategy with team coaching makes them ideal for B2B firms seeking acceleration, repositioning, or preparation for exit.
Functional Skills
Go-To-Market Design & Execution
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Market Expansion- Launched new international operations for a career services company, growing sales substantially and scaling teams rapidly within three years.
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Sales Methodology Innovation- Implemented MEDDIC, SPICE, and customized playbooks across organizations, boosting deal sizes, conversion rates, and forecast accuracy.
•
Channel and Partnership Development- Built strategic distribution partnerships with major technology and service providers, optimizing customer acquisition costs and fueling growth.
Revenue Leadership
•
Cross-Functional Team Alignment- Unified large teams across sales, marketing, customer success, and revenue operations into proactive, data-driven cultures.
•
Turnaround Leadership- Reignited stalled revenue engines, driving rapid growth and preparing companies for successful acquisitions.
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Data-Informed Sales Culture- Instituted forecasting discipline and revenue operations infrastructure, enhancing profitability predictability and frontline accountability.
Founder & CEO Advisory
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Fractional CRO Leadership- Delivers interim and strategic advisory support to founders seeking rapid professionalization of revenue strategies without long-term overhead.
•
Executive Coaching- Mentors entrepreneurs and go-to-market leaders to grow themselves alongside their businesses, establishing clarity and momentum.
•
Investor and Board Collaboration- Works with private equity and venture capital investors to implement sales transformation initiatives in portfolio companies aimed at growth and exit preparation.
User Manual
Direct, pragmatic communication suits this executive best—they value clarity, facts, and decisive action. They thrive when trusted with ambitious revenue challenges and given autonomy to build scalable systems. While highly execution oriented, they balance urgency with coaching and empathy, ensuring both numbers and teams flourish. They perform best in leadership environments embracing both discipline and humanity.
Focus Areas
Revenue GrowthGo-To-Market Strategy & ExecutionFractional LeadershipBusiness TransformationLeadership CoachingCustomer SuccessPartnership Strategy
Industries
B2B SaaSFinancial ServicesProfessional ServicesHuman Capital ManagementVenture Capital
Geographical Coverage
United StatesCanadaGlobal Markets
Stage
Early StageGrowthTurnaroundPre-Exit/Acquisition
Personal Interests
Ice HockeyTeam CoachingLeadership DevelopmentFounder Support
Certifications
Go-To-Market Operating System FrameworkChief Revenue Officer Leadership Program